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This is a keynote that can also be given in a workshop format and the content helps organizations integrate live video into their digital and content marketing strategies to tell even better authentic stories for long-term business and branding success.
Overview: This interactive session covers common needs a team will face, role definitions and helps you understand when to get started with live video, which provides some unique challenges. Remember, once a live stream is broadcasting around the globe, it’s live and can no longer be edited.
The session will discuss when to do live streams, based on content that is available and what the best times and the best current formats are. We will run through best practices for training, role definitions and tools.
Finally, we will discuss how live social media video fits into a Create Once, Publish Everywhere strategy to use your stories and content in the most effective way. Sometimes, that could mean uploading the live video to YouTube for later viewing. Other times, we might use the same content for a written blog posts, a recorded audio podcast , or social media soundbites.
Christoph will show you how to get started right now. Yes, even during the session!
About the presenter:
Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He has done hundreds of live streams in his career and continues to do several per week on his Periscope account. First as a journalist, later as a content marketing producer and executive.
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