Content marketing: Telling Meaningful Stories

Judge me: I likely won’t sit here for an hour for this Twitter chat and here’s why


December 21, 2016

Social media

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I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – is unlikely. Not because I don’t want to give the time, but often it just won’t work because of, you know, life!

People have taken me to task for it: 

  • Pushes content 
  • Doesn’t answer every question 
  • Won’t engage with me in the same old stupid debate 
  • There are likely more I don’t remember

Related: Mean things people have said to me on Twitter (Video)

Twitter chats – often hosted by brands and others – usually run an hour at a set time and often have guests who answer questions. Other participants chat with the guest, each other and also share their thoughts.

They happen all over the day and night. Some are super early, some in the middle of the day and some late at night. Since Twitter is global you can hit chats from India to the United Kingdom to the United States  most weeks. I love the global connectedness.

I’ve made great connections and even friends by participating in them. Some have led to business opportunities even. 

I have a few on my calendar and catch some if I catch them while browsing my Twitter stream. But I hardly ever stay for the whole hour. Usually when I’m a guest I have to coordinate with my wife or team that I actually have an uninterrupted hour. 

And that’s the reason why I hardly ever stay for the full sixty or alternatively show up on time. Life happens. More specific reasons include:

  • Kids need to be put to bed.
  • I need to go to bed.
  • I’m not awake yet. 
  • Somebody walked into my office with a question.
  • An important email came in.
  • Somebody called (let’s hope after texting first).
  • The plane is taking off.
  • The plane is dipping below 10,000 feet and wifi stopped working.

The reasons – and you can call them excuses – go on. But life happens and quite frankly I can’t spend 20 hours a week exclusively on Twitter chatting just to pacify some social media purists or digital second guessers. 

Related: More Twitter chats articles 

I’m certainly going to continue participating in chats and hope others will do. They are great. 

And sometimes people will love my thoughts. Sometimes they won’t. And sometimes they’ll wonder where I went (see above).

While I can make it a priority to show up. I can’t always make it a priority to stay. 

That’s one thing I actually love about social media. It allows communication and conversation that is intermittently on our schedule. We decide how we want to use it. 

Of course, that sometimes can interfere with everyone’s different expectarions. But that’s life, guys. Not everyone has the same expectations of life anyway. It’s just more obvious on social media because many loudly share them. 

One of the authentic storytelling principles is to live you story. Another is to share it. The third is to be accepting of others. 

Related: Why would we judge other people’s stories?

Here’s to more fun and interesting Twitter chats and conversation and to less second guessing of others. 


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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