Content marketing: Telling Meaningful Stories

Job candidates now review companies on the interview process 

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Online reviews of course have been around for a few years. People…

  • review the books they read and other items bought on Amazon.
  • leave ratings on Facebook.
  • rate their physicians on a variety of sites. 
  • give 1 to 5 stars to businesses they presumably dealt with on Yelp.
  • review their employer or former employer on Glassdoor.

I’ve done all of the above myself because I think sharing our experiences and opinions can help others form their experiences. 

One piece that keeps bubbling up in my mind, though, is the issue of leaving anonymous reviews. I can understand if somebody wouldn’t want to leave a negative review about their boss on Glassdoor with name attached, but really, maybe it’s time to look for a new job at that point. 

Leaving reviews publicly – with name attached – adds credibility and makes reviewers think about their words. Do I stand by this? If yes, go ahead and publish. If no, maybe it’s unfair to publish.

The latest trend that I’ve seen seems to be that now job applicants leave reviews of the  interview process of companies that they tried to work for.

I applaud people for taking the initiative to do this and a trend in negative or positive reviews can certainly uncover some pieces of company culture.

I wonder though. Would people really not apply to a company because:

  •  the application process took a while?
  • tough or “strange” questions were asked during an interview?
  • interviewers didn’t offer a glass of water?

Maybe some people would. I don’t know that those things would be high on my list.  Interview processes take time. There’s probably a reason behind the “strange” (but legal) question. I like strange questions. Ha. They make us think outside the box.

Overall, all kinds of true and honest reviews are worth considering and reviewing. As a whole they help us construct our shared story and experiences. Even when we don’t agree about some of the details.

Just stand by your words publicly – if you choose to participate. 

Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun


Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: