Content marketing: Telling Meaningful Stories

It’s probably not as bad – or as good – as we think it is

Christoph Trappe

March 5, 2015


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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When I was on the University of Iowa football team in the 1990s, things were tough. Lots of losses, a transition from one coach to another and of course the media wasn’t too complimentary.

But I will never forget another player’s feedback to a quarterback who was getting ripped in the media:

“It’s hardly ever as bad as it sounds.”

And, he added the flip side:

“In the best of times, we probably aren’t as great as we are made out to be either.”

I remember this almost 20 years later. When I have a bad day, it’s probably not as bad as I perceive it to be.

My bad day might even be somebody else’s version of a good day. How about that for some perspective?

When I have a great day, let’s celebrate, but also keep in mind that not everyone might be seeing it that way.

The key probably is to find the balance of being satiesfied and happy while staying hungry enough to go for another goal or improvement. 

The bottom line reminder from this whole thing for me:

Our authentic stories are largely perception – by ourselves and others. Which story is true? Unless somebody is intentionally lying, both probably are.

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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