Content marketing: Telling Meaningful Stories

It’s easy to overthink social media 

Christoph Trappe

November 16, 2015

Social media

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It’s so easy to overthink social media.

Should I post that?

Let me read it 32 more times.

What’s the goal of this one tweet?

Etc., etc.

It seems that overthinking is easier than actually participating. Until we start participating. Then it’s super hard to stop doing that. It’s become a habit.

Why do we overthink things? It likely comes from the Industrial Age where everything had to have a flushed out plan and goals and everything done was proven worth doing first.

Don’t get me wrong. I don’t hate any of the things mentioned in the last paragraph there. But it’s a fine line. And when we aren’t participating in social media we are likely overthinking it or have decided that we don’t want to participate. Both are not the best reasons.

There’s really no reason to overthink things. Yes, it’s good to have a documented strategy, but a strategy without execution is just paper.

The trick with social media is to be ourselves – whomever we are. Just be yourself. Stand by your stories, share them, be proud of them.

There’s no right or wrong answer. There’s just your answer. Your experience. Your story.

Tweet it. Participate. It’s our stories – sometimes they are personal and sometimes they are organizational stories. Either way, we should aim for sharing unique and authentic stories.

We do that by identifying the interesting ones and then actually sharing them.

Easy. Breezy. No need to overthink it.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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