Content marketing: Telling Meaningful Stories

It’s about the experience

Christoph Trappe

October 5, 2014

Stories

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Stories that we can experience are memorable. But not everyone wants to experience everything the same way – so options are always great for the audience and/or the people participating.

For three years now, we’ve visited Bart’s Farm and Pumpkin Patch north of Marion, Iowa. It’s fair to say it’s a tradition (and part of our family story now).

Our six-year-old goes on a quick horse ride and then heads out into the field to pick pumpkins. A lot of people do.

Pumpkin patch

Going through the patch is about the experience of spending time together, picking a pumpkin or two or three for yourself and enjoying the fall temperatures. (These pumpkins are cheaper than the ones picked and cleaned already, too. You can save a couple of bucks.)

It being an experience becomes even clearer when taking into account that you could just pick pumpkins – ones that are already cleaned from the rows of pumpkins just outside the patch.

pumpkins"

I would grab a pumpkin from the cleaned batch if somebody sent me to buy some pumpkins. There are probably many other reasons to buy one that’s been picked and cleaned and that’s OK. Options are great. Create your own experience.

In my daughter’s case, who is in charge of shaping our story in this case, the cleaning is also part of it.

“Mom, I have to get this corner again.”

Cleaning pumpkins

The key is that we create our own experience and then document our stories somewhere. See how I just did that?

Family photo at the pumpkin patch


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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