Content marketing: Telling Meaningful Stories

iPhone photos are great but not always the way to go

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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Everyone can now be a photographer. With the majority of Americans carrying smartphones it’s easier than ever to take photos that we think are worth sharing. As our Facebook friends can attest, many are shared publicly in seconds.

I take all of my photos with my phone and don’t even own a camera.

When our second daughter was born during the summer of 2014, we took all kinds of pictures:

Getting ready for the delivery
During the delivery
There she is
First cuddles
Selfies
Etc., etc.

20140801-032713-12433824.jpg

These photos worked great for Facebook, Twitter and to text or email to friends.

They didn’t work for printed birth announcements. When we tried to use them on printed pieces the resolution was too low and they looked blurry.

For those photos we needed a better camera than the iPhone.

We actually ended up asking a friend to take some photos with his camera a few weeks after the birth. Interestingly, we did decline using the professional photography services at the hospital.

“We already have plenty of photos,” we thought. That was of course correct, but none workable for printed pieces.

You and I might be OK taking iPhone photos only because we share only online, but it’s good to keep an eye on all channels and determine if the way we gather content will work for them.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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