Content marketing: Telling Meaningful Stories

Instagram Stories delete after 24 hours but is that privacy?

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In early August 2016, Instagram announced and launched Instagram Stories.

From the Instagram blog: 

You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

Read more here 

Stories show up at the top of the picture feed like this: 


So Stories get a prominent spot in the feed, though I’m not sure how Instagram decides who shows first. isocialfranz, a social media influencer, has been in that top spot all day, for example. The No. 2 spot has rotated a few times. 

Recommended reading:

How to add produced videos and graphics to Instagram Stories

As of Aug. 2, 2016, you also can’t get rid of that Stories bar. No way to hide it. But in SETTINGS>STORY SETTINGS you can check specific people you don’t want to see stories from. Theoretically you could unfollow all, but that seems like a lot of work if you follow a few hundred or thousands of people. 


I tried doing an Instagram Story and actually thought it wasn’t that great of an experience. It was hard to see how much time I had left for the time-boxed recording, for example. As I said in an earlier Scope, I’d give it a D on first impressions. 

Follow me on Periscope here: @ctrappe

The first Instagram promotion of Stories that I saw actually said this: 

Introducing Instagram Stories: Share whatever, it disappears after 24 hours. 


For really anyone, I would recommend really thinking about that whatever part. Even though it deletes after a day, that’s still a bunch of time for people to see it. So, if you don’t want to broadcast it to the world, don’t do an Instagram Story on it.

For brands and really anyone, I would think that your stories can make a bigger impact when they stick around for longer anyway. I know I set basically all my Scopes to not delete after 24 hours anymore. People still watch them later. 

Recommended reading from Christoph:

Why Periscope broadcasts should also include timeless content 

How to add value on Periscope 

While I do recommend Instagram to brands – including in healthcare – I would give Stories some time before spending hours planning stories that will erase after 24 hours. Just post good photos and videos that tell good stories. 

My thoughts on Day 1 of Instagram Stories. Here’s to the sharing of good and relevant stories – shared through video, photos, text or multimedia.


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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