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Impact 15 feedbackHere are the slides and a short video from my influencer marketing talk at Impact 15 in Las Vegas in 2015.

Online (and offline) people listen to their friends. They ask them for recommendations, opinions and feedback on what product to buy, which doctor to see and what gym to attend – to give just a few examples. Brands can now reach people directly, but that doesn’t mean that’s always a successful tactic. Since people listen to their friends, we try to reach those friends (influencers) who then share our message and story.

Here’s a short clip from my influencer marketing talk at the 2015 global Internet Marketing Association conference. I livestreamed this to Periscope with my iPod. This is taken from that stream.

This session covers how to run a successful influencer marketing program and helps you get started today.