Content marketing: Telling Meaningful Stories

2013 Internet Marketing Association Slides: Social Media Presentation


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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I presented at the Internet Marketing Association’s conference in September 2013 in Las Vegas.

Abstract of my session:

Chances are your team does not have all the tools to win in the social media jungle. This session will share how you can help your team identify unique stories and then share them strategically, organically and in an authentic way that helps brands connect with customers. We will also share social media guidelines that people in the field can actually use during everyday communications as well as crisis communications.

More than 100 people attended the session on “Thriving in the Social Media Jungle.” Guy Yalif, head of global product marketing at Twitter, shared memorable brand moments on Twitter in the same session.

Audience feedback:

Audience members gave the session a 5 on a 5-point scale with 5 being excellent.

Slides from my session:

Note: This was also published on the United Way of East Central Iowa website.


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  • Content Strategy
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