Content marketing: Telling Meaningful Stories

Impact14: Re-Imagine Marketing through Authentic Storytelling


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When I spoke at Impact 13.
When I spoke at Impact 13.

I spoke at the Internet Marketing Association’s 2014 conference in Las Vegas on the topic of Re-imaging Marketing through Authentic Storytelling.

I sit on the organization’s International Executive Council and am pleased to offer you a 20 percent discount to register for this year’s event.

Session overview

Search algorithms change. Social networks evolve and sometimes fizzle away. One thing that isn’t going anywhere is the consumer’s need for relevant, educational, compelling and helpful information. The brands that feed this need — in the most relevant manner — will have the most customers, advocates and will make the most money!

This interactive session – led by IMA Master Storyteller and Executive Council Member Christoph Trappe – shares how you’ll steer your marketing projects toward digital excellence by sharing authentic stories that align consumers with your business goals. It will help your organization stay relevant with today’s and tomorrow’s connected consumers.

 Comments on twitter during the session.

impact 14 7 impact 14 6 impact 14 5 impact 14 4 impact 14 3 impact 14 2 impact 14 1

Talking Internet Marketing on Mediacom

Related:
2013 Presentation

United Way Marketing Team Received Global Awards, Speaks at Conference

Notes from Internet Marketing Association 2012 Conference



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

My Authentic Storytelling Book

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

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