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I spoke at the Internet Marketing Association’s 2014 conference in Las Vegas on the topic of Re-imaging Marketing through Authentic Storytelling.
I sit on the organization’s International Executive Council and am pleased to offer you a 20 percent discount to register for this year’s event.
Session overview
Search algorithms change. Social networks evolve and sometimes fizzle away. One thing that isn’t going anywhere is the consumer’s need for relevant, educational, compelling and helpful information. The brands that feed this need — in the most relevant manner — will have the most customers, advocates and will make the most money!
This interactive session – led by IMA Master Storyteller and Executive Council Member Christoph Trappe – shares how you’ll steer your marketing projects toward digital excellence by sharing authentic stories that align consumers with your business goals. It will help your organization stay relevant with today’s and tomorrow’s connected consumers.
Comments on twitter during the session.
Talking Internet Marketing on Mediacom
Related:
2013 Presentation
United Way Marketing Team Received Global Awards, Speaks at Conference
Notes from Internet Marketing Association 2012 Conference
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Move your content from happening to performing. The 2020 textbook:
