Content marketing: Telling Meaningful Stories

Have you noticed how we hold technology solutions and software to a higher level?

Christoph Trappe

October 15, 2017

Technology

I don't know about you, but I certainly hold technology to a higher level and - in the past at least - was not so forgiving when technology didn't do what I thought it should be doing!

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Here’s why good design actually matters!

Christoph Trappe

October 8, 2017

Strategies

This blog is a free WordPress theme that I updated with pictures. I didn’t even change the default colors. It looks fine – to me! People still read it and according to a recent study it would be one of the top SAAS blogs out there based on traffic. Of course, this isn’t officially a […]

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VISAS: How to maneuver the complexities of the varying laws of different countries

Christoph Trappe

September 30, 2017

Travel

I love traveling, but I’ll be the first to admit that keeping track of all the different countries’ entry and exit rules can be a challenge. Especially with a lot of international travel this can become interesting. Here’s my story on visiting three continents and four countries in just a few weeks. Here’s how my […]

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Why I’m so excited to speak at a sports entertainment conference in Berlin

Christoph Trappe

September 30, 2017

Stories

In October, I’m heading to Berlin to speak at a digital sports entertainment conference. Four hundred or so digital executives and me for about 30 minutes. I’m so excited for several reasons: I do enjoy blabbing. Ha. But more importantly, sports – in many ways – have gotten me to where I am today (or […]

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Excuses! >> I only had five minutes to talk to whomever [COMMUNICATIONS]

Christoph Trappe

September 29, 2017

Communications

Continuing my occasional series in communications excuses that I would love to eliminate…. This scenario may sound familiar: You have something that needs to be handled, discussed, decided on by somebody other than you. So you bring that to the right person’s attention. Could be your boss, your boss’s boss, etc. Maybe your spouse! This […]

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TURNED OFF: Have you noticed a decrease in Twitter direct messages?

Many people complain about auto direct messages on Twitter and they can be annoying, but when done well they can be very helpful. Here's how.

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With all this hate flying around this needs to be said …

Christoph Trappe

September 27, 2017

Strategies

Social media and even some of the political rhetoric around the world is just pure hateful. Don’t trust these people. This other group is taking jobs belonging to somebody else. Etc. etc. Who can we trust or hate today seems to be a common theme. Ugh! That’s the stuff I often see and read unfortunately […]

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PODCAST: The abundance of terrible billboards but nonetheless billboards are not dead!

Additional disclaimer: This story came out of me attending Advertising Week in New York City in 2017 free of charge as Adobe’s guest. At Advertising Week 2017 in New York City some of the big topics were: Artificial intelligence Automation in advertising Transparency (yay!) Personalization Other innovations I didn’t hear much talk about billboards – […]

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Does high quality content lead to better content marketing?

Christoph Trappe

September 27, 2017

Strategies

The Content Marketing Institute’s annual B2B content marketing benchmark study came out a few minutes ago and I always find it interesting to read where the industry is going. I want to talk about the top reason why people are seeing more success: Their content is of a higher quality! Seems like I’ve been saying […]

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How to get better visuals (like photos) for your digital marketing efforts

A look at the importance of getting unique and original images (better visuals) for your digital marketing and how to do that!

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Outlets in (foreign) countries: couldn’t we all just use USB?

Christoph Trappe

September 22, 2017

Travel

I have all kinds of different versions of plug-ins now after traveling worldwide for content marketing projects. Brazil, India, Europe, and the United States and Canada. All kinds of countries have their own outlets. The ones in Germany don’t work in Brazil and the ones in Brazil don’t work in Canada. But the ones in […]

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How bringing advertising – like content-creation strategists – in-house can help with digital marketing projects

Additional disclaimer: I am a member of Adobe’s influencer program and am attending Advertising Week in New York City 2017 on their behalf. However, the opinions and thoughts in this article – unless otherwise stated – are mine and Adobe did not hold final editorial  approval. Whether you should have an in-house team, external content creators […]

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Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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