Content marketing: Telling Meaningful Stories

If I can’t read your content on mobile – why does that still happen?

A look at content and mobile devices. Content - for the most part - should work on mobile.

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My 2018 content marketing prediction: More predictive analysis content!

I predict an upswing in the use of predictive analysis in content marketing in 2018.

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How to not get duped by actual fake news!

You’ve heard me talk about how the Russians influenced the US election through Facebooks ads and the importance of actual authenticity and realism in our corporate storytelling. But yet people continue to try to trick us. Marketing guru Larry Kim even did a test on how easy it is to spread fake news by spending […]

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Virtually all B2C marketers are using Facebook and here’s why that will change

Christoph Trappe

December 6, 2017

Strategies

In late 2017, the Content Marketing Institute released its annual B2C Content Marketing benchmarks report. I will take this opportunity to offer some opinions and thoughts on the latest. First, let’s talk about social media. What’s interesting about social media is that despite me being a big social media fan and user, my blog traffic […]

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Moving back into publishing and onto an in-house brand team…

Christoph Trappe

December 5, 2017

Strategies

I’m thankful to my community and everyone who has been supportive and helpful. Thanks! With that, I’m excited to share that I will be joining Stamats Business Media as their director of content. Think of it this way: Three print magazines with awesome writers and staff in different industries. It’ll be my first time in […]

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Why brands should like posts on social media!

Christoph Trappe

November 30, 2017

Social media

The year 2017 was my busiest year ever on the road: Over 110,000 miles, 17 states in the United States and three continents with over 100 days away from home. 🛫 🌎 As you might imagine I have my favorite airline, I like Ubers and I typically stay in Marriotts or Sheratons -especially now since […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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