Content marketing: Telling Meaningful Stories

There are real challenges to being original

Getting knocked off isn’t cool, can hurt business and our brands and progress. I was strongly reminded of this when I attended the Be Original members meeting with the interiors + sources crew in New York City in early 2018. The Be Original manifesto: We believe in: The designer and creator The customer In protecting […]

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ADVANCED LINK BUILDING: How to get links from high-ranking sites

Inbound links still matter. Advanced link building, of course, is an ever moving target and people link back for various reasons. Understanding the reasons why other sites might link to you can also increase your chances of getting that coveted link. Reasons people link could include: You actually have useful content that that site’s audience […]

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Figuring out how to watch the Winter Olympics in the USA could be an Olympic sport on its own

Much has been written about how to watch the Olympics in Korea in 2018. And there are a lot of ways to do it, including online and on more traditional TV. The 15-hour time difference to Cedar Rapids certainly isn’t making the TV watching easy either and The Onion hilariously tweeted: Exhausted Olympians Wake Up […]

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7 Years Worth of Halloween Costume Ideas for Marketers (with pictures)

A look at Halloween costumes worn by me from 2012 through 2018. Photos included.

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When I attended a roofing conference …

As part of my current job at Stamats Business Media I attended a roofing conference-an international one even-in New Orleans in 2018 to help the team with some of their initiatives. You might wonder what I know about roofing. And the answer is: not much but I know a lot more now. 👍🤗 But […]

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why content marketing projects should be fun