Content marketing: Telling Meaningful Stories

Email marketing: When a business keeps sending you birthday emails about your dead dog

Christoph Trappe

November 19, 2017

Email, Stories

A look at the impact animals can have on our lives and how email marketing sent on their birthdays can fail.

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[Content marketing] What to do when not everyone loves us but why we should still care!

Not everyone loves us. I just learned that the other day. Ha. If we share our knowledge, value proposition and authentic stories correctly some people will not love us for it. But others will. It’s a sign of participating correctly and authentically. Recommended for you:  We are defined by what we constantly talk about  Defining […]

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What’s the Social Selling Index on LinkedIn and how should I use it?

Christoph Trappe

November 18, 2017

Social media

A look at the Social Selling Index on LinkedIn by Christoph - who has a score of 91 out of 100 as of this writing.

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How do you share a virtual reality headset? “Let me see, dad!”

I tried a virtual reality headset the first time a few weeks ago while flying to London. You can read that article here. VR guru and friend Cathy Hackl saw my article and offered to send me a basic VR headset. Along with her book on the topic. (Affiliate link) The headset has been a […]

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How do I get the blue Twitter checkmark?

Christoph Trappe

November 15, 2017

Social media

Twitter pauses general verification of accounts to stop confusion over what the blue checkmark means.

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TRAVEL: How to get a $6,000 business class seat to Europe or South America for $350 or free

Christoph Trappe

November 15, 2017

Travel

I love flying to Europe, Asia, South America and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one. This is a 772 […]

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Hire your next content marketing strategist here

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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