Content marketing: Telling Meaningful Stories

If you are telling other people what to post or not to post on social media: Stop!!!

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Emotions run high on social media from time to time, maybe all the time. To name a few topics:

  • Politics
  • Super Bowl and other sporting events
  • Does ketchup go in the fridge or pantry?
  • Why would they say that? Fire them. Now!
  • The list goes on and people add things to it all the time. Who knew ketchup storage was worth debating?

There’s no shortage of opinions, fighting over trivial things and even fake news (aka lies) on social media. And then you have the apparent rule enforcers who tell everyone else what to post and not post. Meanwhile, for some of them, that’s all they post. Some only post to tell others what to do or when they want to digitally lynch them.

Those posts often look like this:

  • Stop posting about politics.
  • Stop posting about sports.
  • Stop posting about ketchup.
  • Stop posting about whatever.

All I can say is: Stop the telling-people-to-stop madness. Just unfollow, unfriend and sometimes block people. It’s so easy to not hear other viewpoints, it’s actually kind of scary.

For myself, I listen to many sides of many different debates. Sometimes I share my own opinions and stories. Sometimes I don’t. Bottom line is that it’s my choice. Kind of like it’s other people’s choice whether they read it, agree with it or even share it.

Related: How I decide when to block somebody on social media 

I want to keep up on so many different things, I probably have way too many notifications turned on on social media, but I want to hear what’s going on – whether I agree is irrelevant. Yes, some things are annoying to me, too. Some I wildly disagree with. But that’s life. Let’s deal with it.

As a reminder, the pillars of authentic storytelling are:

  • Live and tell your authentic stories.
  • Be accepting of other people’s stories (as long as they don’t illegally impact you, for example. Disagreement or not understanding doesn’t fit here.)

I’ve actually seen that people telling people to stop sharing discourages the advancement of people sharing their stories overall. It’s like these demanding people are putting others into their place, and some people take it. Ugh, I don’t want to deal with these naysayers all the time. You can block them, by the way, if they keep pestering. Civilly-presented opposing opinions are okay, in my opinion.

So instead of focusing on telling other people what to do or not to do, focus on our own actions and ability to share better stories. And don’t forget to consider other people’s thoughts and opinions – even if you end up disagreeing.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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