Estimated read time: 1 minutes


Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 70,190 other subscribers



If This Then That is a workflow tool that allows you to setup recipes (aka rules) that automate certain tasks.

The system often adds new recipes. Current examples include:

  • Posting an Instagram photo directly to Twitter
  • Follow new followers on Twitter back
  • Getting breaking news alerts by email
  • Getting a phone call to get out of an awkward situation

There are others and many are related to social media automation. It’s a great tool and certainly something content marketers should continue to keep an eye on to make the sharing or even gathering of stories continuously easier and more efficient. I use it mostly to natively push my Instagram photos to Twitter.

Related: How to push Instagram photos to Twitter correctly