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If This Then That is a workflow tool that allows you to setup recipes (aka rules) that automate certain tasks.
The system often adds new recipes. Current examples include:
- Posting an Instagram photo directly to Twitter
- Follow new followers on Twitter back
- Getting breaking news alerts by email
- Getting a phone call to get out of an awkward situation
There are others and many are related to social media automation. It’s a great tool and certainly something content marketers should continue to keep an eye on to make the sharing or even gathering of stories continuously easier and more efficient. I use it mostly to natively push my Instagram photos to Twitter.