Content marketing: Telling Meaningful Stories

I saw a plastic surgeon after losing 100-plus pounds

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

before and afterAfter losing 100-some pounds, I was convinced that I need to have my stomach stapled or tucked. Looking down at my stomach, I saw skin flapping around – at least from my perspective that’s how it appeared.

I wondered what I could do about that and started researching plastic surgeons in Eastern Iowa. Based on social media recommendations, and what I found by searching Google, I ended up making a consultation appointment with Dr. Charles Grado in Cedar Rapids to learn about my options, recovery time, etc.

Walking into the Plastic Surgical Center in northeast Cedar Rapids, I expected to hear about weeks of recovery, not being able to lift and other impacts on my daily life moments. But still, I thought, this was worth checking into. When Dr. Grado came in we had a nice chat and once I took my shirt off he asked:

“What do you do for abs?”

“Umm, abs.”


I took that as a compliment.

Seriously, he said, you don’t need surgery. You have a little bit of extra skin there, he explained, but the few thousand dollars in surgery cost – not covered by insurance – won’t be worth it, he explained.

Talk about a relationship builder. He recommended against me undergoing a procedure that would have made him money. That’s great and the right thing to do in this case.

slim shirtsHe suggested that I could try wearing these instaslim shirts since they might help with the minimal extra skin that I do have.

So, I’m trying that. We’ll see.

Overall, I appreciate his honesty, guidance and willingness to make the recommendation that was best for me as his patient.


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun


Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: