Content marketing: Telling Meaningful Stories

I have to be authentic because my face can’t keep anything else straight 

Christoph Trappe

August 20, 2016

Stories

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I enjoy seeing action photos of myself speaking, doing trainings or during other interactions. The facial expressions are not staged and real. It’s not that I enjoy seeing myself, but seeing the real facial expressions is a good reminder of how we might as well get used to being our authentic self and how that looks.

And that of course also means that the photos represent what I actually look like. In real life. The authentic me if you want to call it that.

Facial expressions are interesting because it’s hard for some, maybe most of us to “fix” or align them to align them to inauthentic intent. They show our true thoughts and opinions. Yes, people can misinterpret them, and I’ve been on the receiving end of that.

But being our authentic self is one way to ensure that our facial expressions are actually in line with what we think and who we are.

For example, I used to complain to myself that my speaking photos looked like I was very intense. And then I realized that that is actually me. I am intense. That’s my speaking style. So sometimes we have to get used to who we are. It’s unlikely, for example, that I would turn into a timid speaker overnight or should.


Either way, seeing photos of myself in action reminds me of the importance of just living authentically and being OK with who we are. Build on that.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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