Content marketing: Telling Meaningful Stories

Humble brags on social media

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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A humble brag is when somebody shares something like this:

I’m so surprised/shocked/etc. that I made the top 22 list of best baby picture posters on Facebook.

Or something similar along those lines. Usually it’s a statement that starts with not knowing, being surprised, and sometimes even includes an apology:

I usually don’t post this kind of thing on here. Sorry, but I’m just too happy and excited to not share this.

The humble brag – as common as it is – has vocal opponents. People will call humble braggers out directly:

Nice humble brag, dude.

They could have just said:


While some humble brags can be annoying, they are just another way people try to share their stories! It’s OK to be surprised, not knowing and even being excited that you made some list, got some award or your kid grew 1/22nd of an inch. These are all examples of our stories.

book cover cropAs I said in my “Get Real: Telling Authentic Stories for Long-term Success” book one major piece of authentic storytelling is to be accepting of other people’s stories. If we don’t like them, would have worded the announcement differently, etc., just scroll by the post. If it’s really getting too high on your annoyance scale, simply hide their posts. Maybe even unfriend or unfollow them. I hardly ever unfollow or unfriend somebody, but I do occasionally mute their updates.

It’s OK to share your stories – good and bad. That includes the things you are proud of – whether truly surprised or not. Just share what you think is worth sharing. Not everyone will love our stories. It’s OK. The right people will.

So while some humble brags can be worded potentially better, it’s quite OK to share our stories.

Sharing Success stories: Inspiration or bragging

Authentic storytelling isn’t about being right or wrong

Podcast: It’s OK to share your knowledge online

We build relationships over agreement

Why would we judge other people’s stories

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