Content marketing: Telling Meaningful Stories

How YouTube owns my “TV prime time”

More and more, YouTube is what’s streaming at our house during the traditional TV evening prime time slots.

It’s not that I totally hate watching TV, but endless commercial breaks make sure to push me to go and find something else to do. 

Attention earned needs to be re-earned over and over. And commercials just don’t do that for me. 

 I also watch Amazon Prime and Netflix and watch TV shows on there. For some, I even pay $1.99/episode, the episode that ran the night before but I wasn’t going to waste 60 minutes on a 42-minute show. 

So, YouTube. I subscribe to channels I like and their latest videos show up in my iPhone YouTube app: 

YouTube videos subscriptions

In the morning and at night, I’ll scroll through the latest videos and add them to my queue to watch on the Roku, which streams on the TV. There are other ways to stream to your TV, too. I like Roku because it also gives me a couple of ESPN channels and connects other video apps nicely. 

YouTube videos queue Once I have a bunch of clips in my queue I can navigate to the list and skip between them. So if one is less than interesting, it’s easy to move along.

YouTube videos queue I can even share great videos to Twitter, Facebook and other channnels by clicking those three dots to the right of a video. 

The app also shows me trending videos and other suggestions in case I’m caught up on the latest videos or can’t find anything to watch there. Typically, I add way too much to my list and run out of time to watch it all. 

There are commercials from time to time between videos but they are fairly rare and usually it’s just one commercial. Often I can skip it after five seconds. 

Traveling and YouTube

Many hotels also let you sign into YouTube on room TVs now. So when I travel I log into my account and get my typical recommendations and playlists.
A great way to carry my shows with me. Just remember to log out before leaving. 
YouTube conclusion 

How many others out there are watching YouTube like this? No idea, but YouTube is still a relevant channel for content marketers and people watch videos on there, which is why many traditional content publishers are sharing their content there as well. All the late night TV shows in the United States do and I watch most of their videos  – always on YouTube and never on TV at night. (Past my bedtime!)

In Australia, YouTube viewing rivals Facebook use, according to this 2016 report.

 So, keep creating video content, but remember to also share it on YouTube and build that subscriber list as well. 

With other social media networks, I admit that it’s easy to forget about YouTube, but we shouldn’t. 

Subscribe to my YouTube channel here 

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Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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