Content marketing: Telling Meaningful Stories

How to use Twitter hashtags to find people you actually want to follow

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Twitter does recommend people to follow and sometimes they are highly relevant and sometimes not so much. 

Connecting with and following the right people can make Twitter quite enjoyable. Following the wrong people – spammers, scammers, meanies, etc. – can make it a pain.

One way to follow people you are likely to care about is to follow conversations around hashtags.

Recommended for you:

What’s a hashtag and to see me in a hashtag costume 

Some of my favorite ones are #hcsm (Healthcare Social media), #cmworld (Content Marketing World), #contentmarketing, and others. 

Whatever your favorite hashtags might be, go to the search bar and search what people are talking about. Trending hashtags also are shown.

From my iPhone, once I follow the discussion around a hashtag, I often get recommendations of users who are participating (besides the ones whose tweets are right in front of me). In this example below, I can swipe right to view them and can then easily follow them. 


Another example looks like this.


Once I click on “more people” I can view the people and easily follow them. 


Keep in mind that just because somebody is listed as a recommendation that’s not a guarantee that their content will  be meaningful to you. It just means they are using a hashtag for a topic of interest to you.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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