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I’ve used the Click to Tweet plugin (by CoSchedule) for years on my own blog and also client projects. This particular one is available for WordPress sites – like this one. But I’ve seen similar setups on other sites, including Sitecore and others. Some of the content strategies discussed here apply for any CMS but the technical setup is specific to WordPress.
What is the Click to Tweet plugin?
The Click to Tweet plugin allows you add callouts within your content that readers can then choose to tweet by simply clicking once.
Here’s an example:
To add that Click to Tweet pullouts, I simply clicked the Twitter bird in the top of the WordPress editor that I’m writing in. Note that I use the WordPress classic editor – through the WordPress Classic Editor plugin – as I’m not a fan of the Block Editor.
Why to add Click to Tweet CTAs in your content
There are several reasons why I like adding embedded tweets into articles.
It breaks up the flow of the content. Even if nobody ever clicks on the pullout, it still offers a visual break and makes the copy stand out visually from just paragraph after paragraph.
That’s one reason I try to not just have the tweet repeat a prior sentence. Work it into the story like it fits and isn’t just a repeat. That can be a problem of course when one person writers the copy and another adds the web components like tweets. When the writers work directly in the CMS this can just be build into their workflow. Have a sentence that could be a great tweet or is quoting somebody, work it in as a embedded tweet that people can share.
If you quote somebody, make sure to add their Twitter handle so they can see that they were quoted and somebody tweeted their quote. When I get tagged from media mentions I usually retweet those people.
Embedded tweets can help with amplification of your content. Anytime somebody shares our content that add possibilities for more people to read it. I say possibilities because nothing is guaranteed. Even when people are influencers. Not all so-called influencers have audiences that actually are clicking over.
How to set up the Click to Tweet plugin
Simply go to the Plugins area from your WordPress dashboard and search for Click to Tweet. The one I’m using is by CoSchedule but there are other options you can use as well.
Once downloaded, activate the plugin and go into the Settings to add your Twitter handle.
Adding your Twitter handle is important because you’ll then get auto-tagged on Twitter when readers share your embedded tweet.
That’s all the personalization that is currently available.
How to use Click to Tweet within your articles
As mentioned above, simply file your content and add the embedded Tweets where it makes sense. It’s good to keep a few paragraphs between tweets. Embedded tweets also don’t render very well when photos are aligned right or aligned left to the same paragraph as the embedded tweet. Just give the tweet some room and move it to another place.
Embedded tweets also don’t render very well in the Jetpack email notification of new posts. Tweeting from directly in the newsletter doesn’t seem to work. Consider adding the <More> tag for newsletter readers. That will require them to click over to read on your site and it also prevents the code of the embedded tweet to show up in a less-than-optimal way for the readers that get posts auto emailed to them.
To create an embedded tweet:
- Place the cursor where you want the embedded tweet to appear in your content
- Click the Twitter bird in the work bench bar at the top
- Delete the “insert your tweets here” text and enter your tweet
- Click OK
It’s pretty simple. The trick is to pick a good sound-byte that will work. Once your article is complete, make sure to look at a post preview and make sure the entered tweets are completely visible. If they aren’t and end with periods (…) consider cutting them down.
How to measure usage of your Click to Tweet callouts
Measurement can be an interesting topic. We want to know what’s working and what’s not working. We also need to consider the effort versus what we’ll learn. If it takes me forever to measure something smallish, it might not be worth doing that every week.
Nonetheless, it’s good to know whether or not people are clicking on the embeddable tweets. This is the easiest way in my experience to see what has been clicked on. You can also code in a trackable link if you are building your own “plugin.” There likely is also a way to turn on Google Analytics event. The below is how to do it in a self-hosted WordPress site.
Prerequisite for this to work:
- Install and activate the Jetpack plugin
- Turn Site Stats on
Once that’s in place you can go to the stats section from the left sidebar in the WordPress back end. Once there, go to Clicks. That’s the daily view and the following can be done there as well. I assume historical data will be more useful for the occasional reviewer and will show how to look at embeddable tweet clicks over a longer time period.
Once in the Clicks area, click on Summary.
From there set the time frame that you’ll want to review for clicks off your website. Once the timeframe is picked you will get a view like this that shows you all clicks broken down by where they went. The Twitter line has a drop down menu that will show you where clicks went for Twitter.
Once you click the drop down, it shows you article names for Click to Tweet clicks and other Twitter clicks.
It’s not as easy as a dashboard that rolls up numbers, but it gives us an idea on what articles get a lot of shares. On Twitter, you can also see when people tagged you automatically since your handle is attached to the plugin. Of course, they can also delete the tag if they want to.
I’m a big fan of the Click to Tweet functionality. I would recommend that brands use this method – even if it’s not this exact same plugin. Do keep in mind to make sure that the plugin or setup if you use internal developers does work properly. That means that the quote copy gets automatically pulled over to Twitter, there’s a link back to the exact article and your Twitter handle is included.
It’s a nice way to break up articles and also encourage people to share your content in a way that is easy for them.