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I recently posted Photo No. 1,000 and reached 1,000 followers on Instagram and it’s one of my main networks in 2016. Currently, I’m highly active on Twitter, LinkedIn, Facebook and Instagram. Sometimes I feel the need to also post an Instagram photo to Twitter and sometimes Facebook.
Instagram has a sharing function directly build in. It allows you to check Facebook and Twitter and send your photo to those networks as well. It’s super easy to click those other buttons and share to your connected accounts. Even if no other accounts are currently connected, Instagram allows you to login into them right then.
I’ve never actually tried the Tumblr and Flickr shares. Even though those networks do indeed exist and some people use them, I don’t and don’t usually recommend their use.
Sharing to Facebook from within Instagram works great. The photo natively pushes over to Facebook. That Facebook owns Instagram certainly helps with the user experience here.
The Twitter share functionality doesn’t push a photo natively to Twitter. It just shares a link back to Instagram. Here’s a picture of how that looks on Twitter:
That’s just not very user-friendly and it’s not a pretty Tweet. So, I use the If This Then That social media automation tool to natively push my Instagram photos to Twitter. It does that with every Instagram photo so I can’t pick and choose unfortunately, but the experience in general is much better for Twitter users.
Once setup, photos pushed to Twitter, look like this on Twitter:
While a link is added, the photo is right there. If the copy on Instagram is too long it sometimes gets cut off mid-sentence and the rest of the copy can be found at the link. Just keep it short.
It’s not a perfect tool, but it’s helpful and assures a better user-experience on Twitter than the link does. Certainly, I could take the time to post the photo on Instagram first and then on Twitter, but why not use the tools that make some processes easier – as long as they don’t create a bad user experience.