Content marketing: Telling Meaningful Stories

[Social media photos] How to push Instagram photos to Twitter correctly

Christoph Trappe

February 13, 2016

Social media

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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I recently posted Photo No. 1,000 and reached 1,000 followers on Instagram and it’s one of my main networks in 2016. Currently, I’m highly active on Twitter, LinkedIn, Facebook and Instagram. Sometimes I feel the need to also post an Instagram photo to Twitter and sometimes Facebook.

sharing from instagram to other social netoworksInstagram has a sharing function directly build in. It allows you to check Facebook and Twitter and send your photo to those networks as well. It’s super easy to click those other buttons and share to your connected accounts. Even if no other accounts are currently connected, Instagram allows you to login into them right then.

I’ve never actually tried the Tumblr and Flickr shares. Even though those networks do indeed exist and some people use them, I don’t and don’t usually recommend their use.

Sharing to Facebook from within Instagram works great. The photo natively pushes over to Facebook. That Facebook owns Instagram certainly helps with the user experience here.

Related:

Connect with me on Instagram here.

How to correctly use  Facebook photo album while posting photos live

The Twitter share functionality doesn’t push a photo natively to Twitter. It just shares a link back to Instagram. Here’s a picture of how that looks on Twitter:

Instagram shares on Twitter are just links

That’s just not very user-friendly and it’s not a pretty Tweet. So, I use the If This Then That social media automation tool to natively push my Instagram photos to Twitter. It does that with every Instagram photo so I can’t pick and choose unfortunately, but the experience in general is much better for Twitter users.

Related:

Set-up the IFTTT recipe to push SOME Instagram photos to Twitter

Use this recipe to push ALL photos

Once setup, photos pushed to Twitter, look like this on Twitter:

instagram photo natiely on twitter

While a link is added, the photo is right there. If the copy on Instagram is too long it sometimes gets cut off mid-sentence and the rest of the copy can be found at the link. Just keep it short.

Related: Photo tells the story of police offer and boy’s hug

Conclusion

It’s not a perfect tool, but it’s helpful and assures a better user-experience on Twitter than the link does. Certainly, I could take the time to post the photo on Instagram first and then on Twitter, but why not use the tools that make some processes easier – as long as they don’t create a bad user experience.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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