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I’ve participated in Twitter chats for a few years and they’ve helped me:
- Connect with new people
- Learn something
- Build my own brand and share my own knowledge
Some of my favorites include #CMWorld, #TMTweetchat, #SEMRushChat and others I dip in and out of.
This article discusses what Twitter chats are, how to start and participate in one and how to turn one into Twitter moments.
Should brands start Twitter chats?
There might also be a reason why your brand wants to consider starting a Twitter chat or participating in one regularly. For example, SEM Rush – an SEO platform – runs a very successful weekly chat with an engaged audience and participants.
Gretchen Vaughn launched the Toastmaster Twitter chat and joined me on the Business Storytelling Podcast to discuss what went into starting it and how she plans the chats.
It’s quite possible to participate in a handful of Twitter chats every day. But that’s probably not a good use of anyone’s time. Participating in the right ones though has many benefits.
Also, they are great marketing tools, when done right.
What are Twitter chats?
A Twitter chat is a somewhat structured conversation on Twitter around a topic that’s relevant to a particular community.
Participants follow the discussion through a hashtag.
The host of a chat often has prepared questions that participants or guest experts answer. Some chat hosts blog about the chat ahead of time to get people thinking about it and the questions that will be asked. Gretchen mentioned she also likes to display the questions visually like this:
Benefits of Twitter chats
Twitter chats are a great way to share information around a shared topic of interest.
Twitter chats allow participants to interact with other people whom they may not know nor follow.
They offer real-time interactions with people. They also allow participants to connect with new people even after the chat has ended.
Chats typically stick to a specified time period. When a chat is from noon to 1, it will end at 1. Of course, people can continue chatting with others from the chat even after 1, but the official chat is done. That’s important because it gives you a stopping point – which in a never ending social media world can often be hard to come by.
Downfalls of Twitter chats
They can go so fast that it’s hard to keep up on everything. Really, there’s no need to keep up on everything. Keep up on what you can catch.
Best practices for participants
- Don’t retweet too much. Others are already watching and RTs can clog up an already fast-moving stream.
- Many questions don’t have right or wrong answers. Make points clearly and succinctly. Edit before tweeting.
- Respect other people’s opinion. It’s OK to ask about Tweets, though. “What do you mean by that?” “How do you know that?”
- Share your expertise.
- Keep links to a minimum. Yes, you may have a great blog post on that topic, but most people in the chat won’t click that link now. They are busy with the Tweet chat.
- Talk. A lot. As long as you have something to add to the topic, keep talking. There’s no rule that you can only tweet once per question. Twitter does sometimes temporarily freeze accounts that are super fast tweeters. This has never happened to me, though.
- Respond to people. People might ask a question after reading your tweet. Please respond. Don’t forget to tag them.
Brands and people can also start new chats based on need and interest.
Is it okay to participate intermittently?
I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – can be hard. Not because I don’t want to give the time, but often it just won’t work because of, you know, life!
Some other participants – who have the time – don’t always like that. Whateveryou
Twitter chats – often hosted by brands and others – usually run an hour at a set time and often have guests who answer questions. Other participants chat with the guest, each other and also share their thoughts.
They happen all over the day and night. Some are super early, some in the middle of the day and some late at night. Since Twitter is global you can hit chats from India to the United Kingdom to the United States most weeks. I love the global connectedness, but I also have to sleep at some point.
I’ve made great connections and even friends by participating in them. Some have led to business opportunities.
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I used to have a few on my calendar and catch some if I catch them while browsing my Twitter stream. But I hardly ever stay for the whole hour. Usually when I’m a guest I have to coordinate with my wife or team that I actually have an uninterrupted hour. Especially now where everyone is working remote.
Product links from video:
Even with intermittent participation, you can still get something out of Twitter chats. You can still say hello, read a few takeaways, learn something and share a few of your own thought
That’s one thing I love about social media. It allows communication and conversation that is intermittently on our schedule. We decide how we want to use it. Another thing to keep in mind as well is that social media can be longer lived than just in the moment. For example, we can read Twitter chats later as well. Twitter Moments help here as well.
Twitter chats as Twitter Moments
Gretchen said she created Twitter Moments for all chats. That allows people to read them later and they can still respond and add to the discussion at that time as well.
As of early December 2016, you can also create Twitter Moments from the mobile app. As is often the case with new social media features, it’s kind of hidden. In fact, I didn’t find it when I was looking for it and stumbled across it later while I was trying to do something else.
How to create Twitter Moments
Click on Settings, then the lightning.
Then start creating your Twitter Moment from there. Add a cover photo, which you can easily create in Canva. Then add liked Tweets or search for the hashtag.
What to consider when creating Twitter Moments
Things to consider:
- Pick an interesting topic and of course a Twitter chat might work well here.
- Include other people’s tweets too! It’s not all about you.
- Share a tweet that you just published a Moment. It prompts you to do that actually when you publish the Moment.
- Give it a shot for a few times. Just because nobody looked the first time, doesn’t mean it won’t be more relevant one of the next times.
Another way to repurpose Twitter chats
I sometimes write articles from Twitter chats as part of the COPE model. Especially when I’m participating as a guest and talk about a topic I haven’t blogged about this is a good strategy.
If you have the questions for the chat ahead of time, you could even pre-write the post and publish it at the end of the Twitter chat.
Twitter chats have been around a while certainly. If you are going to start one, make sure it serves a niche that isn’t overflowing with chats currently. Have a plan for what you want to do and keep it going for a while. Chats certainly have evolved but they still offer value in my experience.
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