Content marketing: Telling Meaningful Stories

[TRAVEL] How to maximize international speaking or business trips 


November 10, 2016

Strategies, Travel

While most of my travel happens domestically in the United States I’ve also traveled to Europe and Asia in a 13-month time period before.

And those trips can take time. Just traveling to India takes nearly 30 hours one way. So I try to maximize trips

My thinking: What else can I tie into the trip? Is there another conference nearby or can I see some prospective or current clients? I also often hop through Düsseldorf, Germany for two reasons:

  • It’s often cheaper
  • My family still lives there and it’s nice to see them even if it’s just an extended layover.

Europe travel tip: It’s often cheaper to book a round trip to one European city – like Düsseldorf – and then book other round trips within Europe from there. Multi-city booking to include all legs on one trip is another option but can be a lot more expensive.

When I spoke in Mumbai, India, in 2015, I was also approached by another conference in Delhi to speak there the day before. We couldn’t make it work due to schedules and budget but already being in the country can really save overall costs than separate trips. And think about the time saved.

Related: My tips while on international trips

Later in November 2016, I’m heading to Europe to speak at three events:

  • One conference for young professionals in Barcelona.
  • One event planner conference in Barcelona.
  • One agency’s content marketing event in Düsseldorf.

In four days I speak three times. Better save my voice. Ha. Two of the three events also ordered copies of my authentic storytelling content marketing book.

Order a copy of my book here. 

That feels super efficient to me. I’ll still have time to enjoy Spain and Germany but three speaking engagements on one trip is new. I’ve never even done that in North America. Related: Why I’m super nervous about presenting in German.

My takeaway going forward is to always look what else is happening in a specific geographical area and if I could tie another event or meeting into a confirmed trip.

International travel: Remember travel time!

One thing to keep in mind while doing this is to keep enough time build in for travel and delays. In general, when traveling anywhere outside North America, I try to arrive 24-36 hours before speaking. First of all, it’s good to get somewhat used to the time difference, but also to make sure I actually get there. There are far fewer flights to Europe, Asia and Australia than let’s say from Cedar Rapids to Dallas. So it’s good to give yourself some cushion. For example, when I was flying to India in 2015 to keynote at a blogging conference I was delayed in Chicago by about 2 hours, but that caused me to miss my connection in London and I arrived 6 or so hours late in Mumbai. Good thing I had plenty of “cushion time” build in.


Here’s to being efficient in sharing our stories and information.

Check out my keynote and workshop topics and videos  here. 

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Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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