Content marketing: Telling Meaningful Stories

How to get more views on LinkedIn …

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You may have noticed some kind of posts appearing more often on the top of our newsfeeds than others.

To me, it appeared that the posts that would show up in my feed at the top more often than not we’re the ones that were more conversational, a little longer and told a little bit of a story.

So I wanted to try that myself. Most of my post get anywhere from 20-120 views.

One of them was this one, which I thought was a conversational story about how feedback that’s wanted is helpful in business:

And what was interesting about this post was that most views (over 1100 total) came from connections of connections:

That’s quite different from how most of my audience for posts is often made up on LinkedIn which looks closer to this:

The immediately above graph is actually from the post below, which was also more conversational and more of a story and did get around 600 views, so many more above average as well:

Of course, I have no official now it’s off bad conversational, longer and more storytelling like posts are favored by building in algorithms but it certainly seems to help to write in that kind of format.

Become a thing I’ve noticed is that linked in articles-which used to perform really well couple years ago are no longer performing that well. Some of my recent articles have had very few views and I’m not even sure if people get notifications when they go live – which used to be the case.

Now, leaving the LinkedIn algorithm aside telling more of the story and being conversational is of course good for the end consumer of our content. It’s more fun to read, it’s not as stiff and generally I prefer content that’s conversational.

Maybe this will encourage people to tell more conversational stories. Of course, everything in this article relates to personal people’s pages on LinkedIn and not necessarily company pages. But of course, I would recommend employees to share organizational stories in a way that’s relevant and useful for all.


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Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe and I’m the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company.

Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

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