Content marketing: Telling Meaningful Stories

How to drive website traffic from Instagram Stories 

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

As you’ve heard me say many times, I think there’s way too much link dumping happening on social media but people share links because people click and social media can drive website traffic.

I’m not changing my conceptual opinion on the matter but this storytelling tactic which requires you to click for the full story by the New York Times on Instagram Stories is worth sharing.

Related reading: 

What’s with all the links on social media!

More on what Instagram Stories are 

Here’s part of the Times’ Instagram Story:

Interesting story already and I swiped through it. I didn’t even notice the “see more” until I got to the final screen:

Read the story here. 

The Times built momentum and made her likable enough in a few pictures and with a few tidbits of the story to want me to know more. Much more effective than the typical one-sentence (clickbait) teaser I often see on Twitter.

I clicked and read. Tell me why they are worried! I had no time but yet I read more. Well done, New York Times. Of course, not just news organizations can use this technique but all content marketers.

But first, you’ll have to get an Instagram business account. (Read here how to do that.)

Business accounts are linked to Facebook pages to be able to link from Instagram Stories. That Facebook page needs to be verified. To request for your Facebook page to be verified follow the steps at this link. Alternatively, some Instagram accounts were previously verified. Bottom line: You can only do this from a verified Instagram account.

Of course, the potential problem with Instagram Stories is that this entire sequence will disappear in 24 hours but they could repost it after a few days if it was effective.

I obviously don’t have access to their numbers but it seemed very effective to me.

Tell a great story on social media >>> cliffhanger >>> click for more

The key here is that the Times gave us something on the social media network. Here’s to great storytelling on Instagram.

Know of other great Instagram Stories uses? Send them to me here. 

As of late 2016, it’s the only way to link from new content within Instagram. Linking from regular pictures isn’t allowed, but one link can be placed in the bio, which is why many post things like this:


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

How to decide which comments on blogs and social media to ignore!

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Comments on this blog have been turned off for years (here’s why) but nonetheless I appreciate getting emails and chatting with you all on social […]

Read More

UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

Read More

Content marketing for hospitals

content marketing for hospitals


book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE


My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.


Confirmed talks

San Diego
Feb. 2, 2017



Altoona, Iowa
May 19, 2017


Berlin, Germany
June 29, 2017


book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing




Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016



top 25 most interesting social media blog

Official PayPal Seal

%d bloggers like this: