Content marketing: Telling Meaningful Stories

How to automatically use LinkedIn to prepare for upcoming meetings

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Knowing our audiences can really be helpful sharing our stories and information in a more effective way. Also, and I learned  this the hard way speaking at some conferences, the diversity of audience members is also important to know.

Some topics may not be of interest to some audience members and some topics may be of high importance to others. To balance that can be a challenge in its own.

Of course attendees to meetings can also be thought of as audience members. That doesn’t mean that we will have 100% of the floor or that it’s a keynote but it means that the more we know about them the easier it will be to share the most relevant things for them. Very similar to giving a keynote speech in that regard.

At conferences, sometimes speakers ask for a show of hands to see what category of  knowledge or background  attendees fall into. I hardly ever use that strategy because many people don’t participate anyways plus it’s hard to figure out what the exact Mac up is anyways.

In the day-to-day world of business meetings, LinkedIn has a nice feature that helps us accomplish the same thing. It’s especially helpful when we meet with people that we don’t know yet or that we don’t meet with all that often.

Side bar: Sometimes when I am evaluating products, sales people instead of showing me the product will ask me 15 questions about myself and my needs and my goals. Blah blah blah.

They expect me to send them back all the information before they tell me anything else about the product. Typically I disregard those conversations unless I really want the product and I actually already know enough about the product. 

Probably enough people respond to those questions and it’s probably helpful enough for those sales people because they get a better understanding of their audience and they are qualifying you to an extent. 

The problem with that tactic to a degree is that if I don’t take the time to actually send you the answers that you are looking for I could be disqualified as a potential buyer simply because I didn’t want to spend the 10 minutes answering your questionnaire.

But, in reality I might still be in the market to buy a product that is similar to what you’re offering.

So there are potential downfalls and also upsides to asking prospects questions as mentioned in the sidebar above before sharing relevant information. The same of course is true when it comes to speaking and also business meetings.

On LinkedIn, I have synced my calendar with the professional social media platform. When I have meetings scheduled LinkedIn will actually send me a reminder to review the LinkedIn profile of the people I’m meeting with in preparation for the meeting.

That’s of course a fantastic tool, especially if their profiles are comprehensive. Even profiles that only have people’s job titles and job history without any further description can be helpful.

For example, if you are meeting with long-time video storytellers don’t tell them about how to tell better video stories but maybe talk about how some new technology that you heard about and are testing can help them distribute their stories better. Remember they’ve told video stories for a long time. 

It’s really easy to set up too. Go to your LinkedIn app on your phone, then settings, then sync calendar. 

I think the notification only triggers though when the person you’re about to meet with has the email address you used in the email invite linked in their LinkedIn account.

But, it appears to me that it also triggers when you aren’t even connected. So every once in a while I get a notification to check out somebody’s profile who I’m not connected to. That appears to happen when they have their email linked.

Of course, it goes both ways. The other person in the meeting might also be checking your profile out before you meet. So that’s another reason why it’s important to keep your profile updated and have it show your professional story.

That could include:

  • A relevant professional picture
  • A relevant professional summary
  • Awards and recognitions
  • Description of current role and past roles
  • Any other information that will help you share your professional story

Personally, I love this feature so far and it’s helped me be prepared and know a little bit more about the people I’m talking to. ⭐️⭐️⭐️⭐️⭐️


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: