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Social media automation is a must today – even though some social media purists will tell you that automation is oh so bad. Part of social media automation is to have everything in one place and I use Buffer to add five of my own accounts in one place. I can now manage my content distribution from one dashboard across three networks and five accounts.
Adding multiple accounts from mobile devices is not as easy as it could be but let me walk you through how to accomplish that task.
Adding accounts was simple until I had one added for each social network. I had set-up:
- My main Twitter account
- My LinkedIn profile
- My Facebook page
But I wanted to add more and that didn’t work from the mobile Buffer app.
Buffer plan to add more accounts
I should say that I mostly use the Buffer app on my iPad and iPhone to add posts to my queue. I currently use the $144/year plan which gives me 8 accounts. Each account can have up to 100 scheduled posts. That sounds like a lot but my queues are almost always filled.
I see more and more content creation and distribution happening with mobile devices by the way over the near future. That’s one advantage of Buffer as well as it’s relatively easy to use on mobile.
Other, more expensive plans, give you even more queued posts and accounts to add.
The easiest way to add posts to Buffer
This is probably still a common strategy. You write the posts in a Word document and then copy and paste or use a Spreadsheet. That also means the posts were written separately from what’s in an article.
While there are use cases to use this model, I prefer the method of:
- Finishing the article first/ finishing the podcast
- Publishing those content assets
- Then pull posts out of them
That’s where the next two ways to add posts to Buffer come in.
I’m guessing that many content creators are using their laptops to schedule posts in Buffer. I do that as well. My biggest tip here would be to use the Chrome Buffer extension. Here’s how that works as part of a Create Once, Publish Everywhere strategy:
- Publish article or other content asset to website
- Highlight sections one at a time to turn into social posts.
- Click the Buffer extension button
- Buffer grabs the highlighted copy and pre-fills your post. You can edit and add it to your queue.
It’s not as easy as it’s on Chrome with the extension, but it’s close.
Once in the article, click the share arrow in the top right and click Buffer.
Highlighting sections here won’t push them over to Buffer, but you can highlight, copy and then paste into Buffer once the link is pushed over to Buffer.
This becomes especially efficient when you have multiple accounts added to your Buffer dashboard. If your strategy dictates that posts are highly unique for each network you can also edit them for each network individually.
How to add accounts to Buffer
The three accounts I had from the start where good for a bit, but I still caught myself manually posting to The Authentic Storytelling Project’s LinkedIn page and also the Twitter account for my new travel website.
When I went into the app, I clicked “add accounts” but it never worked. Other things grabbed my attention so it took me a bit to look into the problem. I had eight slots for accounts to use. Or maybe they mean eight accounts for eight different social media networks?
I figured that maybe it was an app issue and visited Buffer.com from Safari. Once there, I didn’t see an option to add or manage accounts. As you can see in this screenshot, it’s just off screen in the bottom left:
From there I was able to add my LinkedIn page and an additional Twitter account.
Read more: How to maximize organic social media in 2020
Of course Buffer is one of many tools out there that you can use and there are other way more expensive tools out there. I would argue that Buffer does most everything I need to happen for social media automation and it comes at a reasonable price.
Also consider how social media automation fits into your overall marketing strategy, a topic Scott Brinker and I discussed on this episode of my podcast.
I’m a big fan of social media – whether it’s organic or paid – but it’s by far not the highest converting channel in my recent experience. So I like to use a tool like Buffer that’s easy to use and reasonably priced. And being able to use it from my mobile devices is a definite plus for quick implementation.
And now I have all my relevant priority accounts added and still have three open slots to use for other projects.
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