Content marketing: Telling Meaningful Stories

How many great storytellers have taken other jobs instead?

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Authentic storytelling in theory isn’t that hard to do. But telling an engaging story that people actually want to read can be a lot harder.

Certainly, we can learn many of the skills needed to tell great and relevant stories. They are entire journalism majors sculpted around the art of storytelling. Journalism, creative writing and even communications come to mind. All have different focuses but hit some of the main skill sets needed for authentic storytelling.

Recently, I started wondering how many potential storytelling rock stars ended up pursuing other career opportunities. They are probably some. Maybe many. I hope not thousands or even more than that. But how would I know for sure? Yikes.

I do know this: I’ve run across natural authentic storytellers all the time. In many fields:

  • Healthcare
  • Customer service
  • Computing
  • Training
  • And others

Some of these people have started to blog or are active on social media – so in essence they are sharing their authentic stories, which is great.

This leads me to wonder how we even decide which career path to follow. Is it mostly about what we stumble into? What our parents tell us to do, maybe? It certainly was kind of a stumble in my case.

In the 1990s, as an 11-year-old boy, I was lifting weight at a gym in Germany where I ran into another lifter who had the best stories. I inquired: “How do you know all these things?”

Turns out that he was a journalist and it was his job to find and then tell great stories. Awesome! That sounded like something that I would want to do. I kind of stumbled into it. What if I had stumbled into a different path? Who knew if I had been nearly as successful at it.

For all the authentic storytellers out there, whether you are doing it as a full-time gig or “stumbled into” doing a blog never stop telling stories. Especially one with stories that people want to consume, ones that enlighten, inspire hope and share knowledge. If you haven’t started, it’s never too late to get going now.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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