Content marketing: Telling Meaningful Stories

How many characters do you have in an Instagram caption before the MORE button shows?

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Instagram, the photo-sharing app owned by Facebook, is a network organizations and people should pay attention to. Its user-base has been growing and personally I love how it encourages people to share photos – authentic ones, I hope. And you can’t even include links in photo posts so it’s less about clicking and more about in-network participation. 

Some people, however, write lengthy captions under their photos. That’s okay to a degree, as long as that part of the story adds to the photo part of the story. Jennstrends.com reported that captions are capped at 2,200 characters. That should be more than enough. 

But here’s another thing to consider: Instagram captions cut off in the main feed in under 140 characters – so less than a tweet. People can still read the rest of the caption after clicking MORE, but as we know, everytime people have to take an action, we lose some. 

Related posts: 

Visit my archive of Instagram-related posts here.

Here’s a visual representation how that looks and also in comparison to a tweet:


Facebook Page posts have a similar thing going on. Basically, you have slightly less than a tweet to draw people in to read more. 

Here’s some good feedback from an Instagram connection: 


Of course, only write more when it’s actually necessary. Personally, I try to tell the Instagram version of stories through the picture and some – not much – added context through a short caption. I do add up to 5-10 hashtags from time to time and they sometimes end up after the MORE. That’s okay since they are helping people searching hashtags find related content. 

Most of my Instagram posts are personal and professional stories. Feel free to connect by clicking the image below:


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

How can I stop Facebook ads to show up over and over?

Christoph

February 17, 2017

Social media

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address The reward for liking or interacting with a Facebook ad is that Facebook will keep showing the ad to you over and over. You are […]

Read More

Why marketing leaders should push their teams to always respond on social media

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address A lot of the “should we respond on social media” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: […]

Read More

Upcoming webinars

Content marketing for hospitals

content marketing for hospitals

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Confirmed talks

beyond-rubies_logo

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal

%d bloggers like this: