Content marketing: Telling Meaningful Stories

How long before people will miss our content – if ever?

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I love ❤️ Dilbert! You know the daily cartoon that so honestly and often (unfortunately) accurately makes fun of American corporate culture. 

I used to read it in the printed newspaper and then stopped getting printed newspapers. I started reading it online from time to time. And of course, sometimes presenters at conferences or events would use Dilbert cartoons to illustrate a  corporate culture disease of disfunction. 

And then I started following the Daily Dilbert Twitter feed. In fact, I turned on notification to never miss the daily update.

Related: How to never miss specific people’s social media posts 

I love Twitter notifications and have them turned on for 74 accounts. 

That also includes accounts like the New York Times, Washington Post, President Donald Trump, clients and others. 

Given the volume of people I still miss posts and probably would miss if the Daily Dilbert feed would stop posting. And I did for six months. This was the account I was following:

That reminded me of a Seth Godin content marketing quote: “Who would miss me (our content) if I was gone?”

Did I miss the Daily Dilbert for six months? Nope. Did my life continue? Yes? Did I even know? I didn’t. Did I not miss them on purpose? True!

In fact, I’m slightly annoyed that I couldn’t immediately figure out how to subscribe to the updates again. But, the point remains that I did not miss the cartoon until somebody reminded me of the cartoon, which happened like this:

That prompted my awareness and got me to investigate. 

Ultimately I found out that @Dilbert_Daily (with the underscore) was now sharing  the daily updates. Not a biggie and I follow them now. 

And I’m sure the Dilbert audience is huge nonetheless and I’m glad I’m following again. But it was also a reminder of how fickle media consumption is now.

The newspaper used to come to my door. There it was. At least I had to move it. (Except the times they threw it on the roof. 😱🙄) And that concept still holds true in the digital world:

If content is in front of me and it’s relevant, I’ll consume it. If it’s not I might forget about it. 

This is why I sometimes struggle with the question “Who should we be reading?”

“Let me check my Twitter feed!”

If something or somebody is top of mind they are top of mind and when they are not they are not. Doh!

Related: How to maneuver today’s world of audience churn

It was also a good reminder to always keep publishing and sharing. The only way we can stay in front of people is by sharing relevant information as much as possible. And on the right channels. 

Hoping that we would be missed (as Seth Godin says) is a noble goal but maybe people won’t miss us because they don’t even realize we are gone. 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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