Content marketing: Telling Meaningful Stories

How I’ve trended on Twitter in two cities – Mumbai and Oklahoma City 

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trended in mumbaiMy speeches have now twice trended on Twitter in the cities where I was giving them.

The first time was Mumbai, India, in 2015, when I was giving a keynote at a blogging conference. Every slide had my Twitter handle on it and I actively encouraged tweeting during the talk.

“Please make sure to tag me so I can retweet and respond later, too.”
The second time was Oklahoma City, USA, in 2016 when I was speaking at a marketing conference.
trended in oklahoma city

At this conference, I actually offered a reward to people tweeting in the form of a giveaway of four copies of my book.

The rules were:

  • Tweet a picture
  • Include a quote by me
  • Tag me
  • I can use the photo too

I then picked four winners and they received free copies of my book.
After each talk, I tried to respond to every single tweet and also retweeted many. That didn’t help with the trending since I was actually trending while giving each talk. But people told me later how much they appreciated that I responded.

Becoming a trending topic really just means that a lot of people are talking about you. So there being hundreds of attendees helps. The posts could be negative, positive and neutral. Likely a combination when that level of discussion is happening.
So to be trending you have to have a lot of people talking about you. How do we do that?

Easy breezy, at least in theory: Give them something to tweet about. And make sure they know what your Twitter handle is, which is why speakers should always have it up on the screen. During the whole talk. Not just during the intro.

So as you speak, be quotable. Give good soundbites. Be memorable. Jokes often get tweeted.

Once I made a comment about twerking – you know that Miley Cyrus move I shouldn’t ever do – and that was the most tweeted quote. Some people were even demanding twerking. Won’t happen! But, that got some good interaction, as you might imagine.
Sometimes call out tweets – without being too obnoxious about it. Sometimes, I say: “That’s a good tweet. I’ll have to remember to tweet that later.” Some people end up tweeting it as well.

Both times I ended up trending, being a trending topic wasn’t even a goal. But the goal was to get people to engage and share their thoughts and – as applicable – allow their networks to hear about authentic storytelling content marketing.

Seeing the trending topic notifications is cool though. I hope it’s a sign of relevance and impact even.

We make an impact when others join us. It’s nearly impossible to do as a lone ranger.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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