Content marketing: Telling Meaningful Stories

How I used Periscope for a conference talk in Vegas while actually in Iowa

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched. 

As it was my turn to present, the on-site moderator texted me to go live. As soon as I did they streamed my Scope live on the screen to the audience in Las Vegas.

I walked through my circle of content for life social media video:

  • Goals and alignment with overall marketing plan 
  • How to pick which type of broadcast to do (talking, showing or combo)
  • The importance of being authentic, real and like a human
  • The importance of repurposing on other channels (like this post is kind of the repurposing of the talk)
  • The importance of consistent publishing
  • The importance of continued evolution of our content and distribution

Related:

Watch my talk on Periscope

Why Periscope content also needs to be timeless

How to unsubscribe from somebody’s Facebook Live notifications 

Overall about 100 people tuned in and then of course the audience members at the conference in Las Vegas watched the overhead. So it was fun but it was different than standing in front of the audience obviously. You couldn’t read their reaction and questions and answers was a little bit harder since they all had to type questions into their phones.
I would totally do it again if the topic lends itself to it, though. As much as I love to travel this is another way to share information. 

About the outfit! As you may know I typically dress up in a suit or at least  a vest. So why didn’t I for this 10-minute Scope for a conference? Because Scopes are a little bit more casual and even though it was broadcast to a very business-y audience I still thought it was important to bring home the point that live social media video does not need to be as perfect as some video production traditionally had been.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun

 




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