Content marketing: Telling Meaningful Stories

How I added the large MESSAGE button to my Twitter profile 


February 12, 2017

Social media

Social media offers an easy way to connect with people on a platform they already are using. Of course, we need to monitor and respond. Using the available tools and functions also helps.

Instagram allows you to add a Contact button that people can use to email or call (read here how to set that up). Facebook Messenger now has bots that can be used for customer service. On Twitter, you also can change some features to signal the intent to be more customer-centric.

Order my customer service book here.

These include:

  • Adding a big MESSAGE button
  • Adding your most responsive times
  • Adding an auto message when people start messaging you

Australia-based Adel de Meyer actually was the person who showed me how to set this up first, and I’m sharing here with her permission. Thanks, Adel!

  • Log in to Twitter on your browser. I did this on mobile, but it’s not quite optimized so I would recommend doing it on a laptop.
  • Then go here.
  • From there turn BUSINESS FEATURES on, and the rest is pretty self-explanatory.

I didn’t add hours myself, but I did add a welcome message:

This message shows when people start messaging you.

I wouldn’t recommend a link in the message as the link preview shows above the text. It’s possible to add one, but I didn’t think it looked very good.

Of course, setting this up isn’t enough. We still have to respond when people message us. But I would definitely recommend this for any business or organization that gets customer questions, complaints and concerns on Twitter.

Easy enough, and it shows a willingness to have a conversation with our communities.

And it might even encourage leads that turn into business.

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

New Twitter policy opinion: How personalized content can actually hurt publishers


May 24, 2017

Social media

In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things!  Here’s a quick overview of the email that Twitter sent me to explain: Personalization is great when it works. Personalization that works is something we […]

Read More

Instagram Stories rolls out hashtags but do they help me be found? 


May 23, 2017

Social media

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks


Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017


book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016


Official PayPal Seal


social media book

Stories from the Social Side Book

%d bloggers like this: