Content marketing: Telling Meaningful Stories

How I added the large MESSAGE button to my Twitter profile 

Christoph Trappe

February 12, 2017

Social media

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Social media offers an easy way to connect with people on a platform they already are using. Of course, we need to monitor and respond. Using the available tools and functions also helps.

Instagram allows you to add a Contact button that people can use to email or call (read here how to set that up). Facebook Messenger now has bots that can be used for customer service. On Twitter, you also can change some features to signal the intent to be more customer-centric.

Order my customer service book here.

These include:

  • Adding a big MESSAGE button
  • Adding your most responsive times
  • Adding an auto message when people start messaging you

Australia-based Adel de Meyer actually was the person who showed me how to set this up first, and I’m sharing here with her permission. Thanks, Adel!

  • Log in to Twitter on your browser. I did this on mobile, but it’s not quite optimized so I would recommend doing it on a laptop.
  • Then go here.
  • From there turn BUSINESS FEATURES on, and the rest is pretty self-explanatory.

I didn’t add hours myself, but I did add a welcome message:

This message shows when people start messaging you.

I wouldn’t recommend a link in the message as the link preview shows above the text. It’s possible to add one, but I didn’t think it looked very good.

Of course, setting this up isn’t enough. We still have to respond when people message us. But I would definitely recommend this for any business or organization that gets customer questions, complaints and concerns on Twitter.

Easy enough, and it shows a willingness to have a conversation with our communities.

And it might even encourage leads that turn into business.

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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