Content marketing: Telling Meaningful Stories

How come I can’t see how many people like other Facebook pages anymore?

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Oh no, what happened to seeing my competitor’s Facebook following? Where did it go? Comparing our social media “performance” to others is important to many brands out there, and Like count on Facebook and other networks, has been an easy way to keep track of who is gaining audience and who isn’t. So this post below by a German Facebook Conference in late October 2016 caught my eye and created some discussion – mostly in Germany as of the time of writing:

facebook

It basically said: “Panic by many as the number of Facebook likes is no longer publicly available. It’s okay it’s not that important.”

What? Why would Facebook do that? I couldn’t tell you. Facebook changes things all the time, maybe it was time. There were varying comments below that, in summary, said:

  • About time
  • Doesn’t matter anyway
  • It still matters unfortunately

Related:

My story doesn’t change because somebody else’s did

We can’t copy our authentic stories from others

Prompted by one commenter and after some clicking around, I found that you can still see how many Likes pages have. On desktop, go to the page, click on Likes in the left sidebar and you get this kind of screen:

facebook-followers

So it’s still there, it might just take a couple more clicks to check on competitors – if you are checking them manually.

Do competitor social media numbers actually matter?

I can actually argue this both ways. Yes, they matter and are good to know. Are they the cornerstone of my strategy? No.

I do check in on competitor numbers mostly to see if there’s something I can learn from it. How did they get that many followers and my growth is so much slower, for example.

And social media is a numbers game.

Relevant follower count matters. Of course, as an outsider looking at somebody else’s page, we don’t know how many of those followers are actually super relevant, which ones might be fake and which ones hid all the page’s posts.

Follower count can be an indicator to growth and it’s good to see where we stand and where things are trending.

Recommended:

TV interview: What’s authentic storytelling and why does it matter?

Follow me on Facebook here

But the number of Facebook Likes is not necessarily a sign of certain success. First of all, Facebook doesn’t show our posts to all of them anyway. Who knows how many hide posts? I know I hide posts all the time and ask Facebook to please show me less from some pages.

In general, if I have to stress over something I prefer to stress over finding that next fantastic story, great piece of content or whatever that I can share with all of you as opposed to how that ranks in relation to all of my competitors.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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