Content marketing: Telling Meaningful Stories

How and when to upload multiple photos or videos into one Instagram post 


February 23, 2017

Social media

Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post. 

Please don’t use this functionality to add 10 lame stock art images, but there are some uses that could be useful for the viewer and the brand marketer. 

Related: How to find the zone of mutually relevant content 

A couple ideas on when to use it:

I tried this new functionality right away and it’s relatively intuitive to set up. Make sure the photos were shot in the perfect Instagram square because the adjusting and zooming out function doesn’t work too here, based on when I tried it.
How to add multiple photos to one Instagram post

Take the photos with your phone’s native camera or another app that allows saving to the camera roll, outside Instagram, to make this function work. 

Start your post as usual and navigate over to the LIBRARY. 

Instagram multiple photos Click on SELECT MULTIPLE to get the option to select more images and determine the order:

Instagram multiple photos

Click next and pick a filter or disregard that option:

Instagram multiple photos Then go ahead and publish it. 

Users will know by the dots at the bottom that they can swipe over to more photos. At least in theory. I did notice them right away on somebody else’s post. 

Instagram multiple photos It’s a nice new feature that can help brand marketers tell better stories in a more succinct way. Images or video for that one story wil be in one post as opposed to multiple ones or only on Instagram Stories, which auto delete after 24 hours. 

Bonus tip: As of late February 2017, these posts cannot be promoted.

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

New Twitter policy opinion: How personalized content can actually hurt publishers


May 24, 2017

Social media

In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things!  Here’s a quick overview of the email that Twitter sent me to explain: Personalization is great when it works. Personalization that works is something we […]

Read More

Instagram Stories rolls out hashtags but do they help me be found? 


May 23, 2017

Social media

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks


Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017


book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016


Official PayPal Seal


social media book

Stories from the Social Side Book

%d bloggers like this: