Content marketing: Telling Meaningful Stories

How and when to upload multiple photos or videos into one Instagram post 

Christoph Trappe

February 23, 2017

Social media

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post. 

Please don’t use this functionality to add 10 lame stock art images, but there are some uses that could be useful for the viewer and the brand marketer. 

Related: How to find the zone of mutually relevant content 

A couple ideas on when to use it:

I tried this new functionality right away and it’s relatively intuitive to set up. Make sure the photos were shot in the perfect Instagram square because the adjusting and zooming out function doesn’t work too here, based on when I tried it.
How to add multiple photos to one Instagram post

Take the photos with your phone’s native camera or another app that allows saving to the camera roll, outside Instagram, to make this function work. 

Start your post as usual and navigate over to the LIBRARY. 

Instagram multiple photos Click on SELECT MULTIPLE to get the option to select more images and determine the order:

Instagram multiple photos

Click next and pick a filter or disregard that option:

Instagram multiple photos Then go ahead and publish it. 

Users will know by the dots at the bottom that they can swipe over to more photos. At least in theory. I did notice them right away on somebody else’s post. 

Instagram multiple photos It’s a nice new feature that can help brand marketers tell better stories in a more succinct way. Images or video for that one story wil be in one post as opposed to multiple ones or only on Instagram Stories, which auto delete after 24 hours. 

Bonus tip: As of late February 2017, these posts cannot be promoted.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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