Content marketing: Telling Meaningful Stories

How and when to upload multiple photos or videos into one Instagram post 

Christoph Trappe

February 23, 2017

Social media

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post. 

Please don’t use this functionality to add 10 lame stock art images, but there are some uses that could be useful for the viewer and the brand marketer. 

Related: How to find the zone of mutually relevant content 

A couple ideas on when to use it:

I tried this new functionality right away and it’s relatively intuitive to set up. Make sure the photos were shot in the perfect Instagram square because the adjusting and zooming out function doesn’t work too here, based on when I tried it.
How to add multiple photos to one Instagram post

Take the photos with your phone’s native camera or another app that allows saving to the camera roll, outside Instagram, to make this function work. 

Start your post as usual and navigate over to the LIBRARY. 

Instagram multiple photos Click on SELECT MULTIPLE to get the option to select more images and determine the order:

Instagram multiple photos

Click next and pick a filter or disregard that option:

Instagram multiple photos Then go ahead and publish it. 

Users will know by the dots at the bottom that they can swipe over to more photos. At least in theory. I did notice them right away on somebody else’s post. 

Instagram multiple photos It’s a nice new feature that can help brand marketers tell better stories in a more succinct way. Images or video for that one story wil be in one post as opposed to multiple ones or only on Instagram Stories, which auto delete after 24 hours. 

Bonus tip: As of late February 2017, these posts cannot be promoted.


###

Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session


Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe and I’m the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company.

Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

Hire your next content marketing strategist here

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: