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Feedback from Des Madrid talkThis is a talk I first gave at the Digital Enterprise Show in Madrid in 2019. I’m happy to give an updated version at your conference:

Industries are changing and are being disrupted – sometimes by up and comers who use content quickly, effectively and across all the new channels. It’s hard to keep up, but it’s not about keeping up. It’s about having a strategy that adjusts to current trends and technologies. This keynote by global content marketing expert Christoph Trappe will share how you can do this and never have an outdated strategy again and use all the latest tools.

Swing around to see the room and me:

Watch with your VR headset in the YouTube app here.

Here’s my deck:

DES Madrid 2019: Ch-ch-change: How to always keep your content strategy up to date with less effort from Christoph Trappe

Contact me here if you like me to give this talk.



Don’t miss my new book

Move your content from happening to performing. The 2020 textbook: