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social media session at foundation 2013 2I was invited to lead a six-hour training on social media and storytelling at the Nonprofit Management Academy at the Greater Cedar Rapids Community Foundation.


Social media can be a powerful tool when it comes to building a community that cares about your organization’s mission. If done right your message can reach millions of potential donors, volunteers, clients, or even future employees. With so many social media sites out there organizations can quickly get overwhelmed. In this workshop, participants will learn easy ways to build on your existing online presence, keep the social media ball rolling and use social media to listen for important messages from your potential clientele, volunteers and donors.


Attendees gave this training an average rating of 8.5 on a 10-point scale, with 10 being the best.

Some of the feedback that was received is listed here.

What specific information did you learn that will improve your role as it relates to social media within your organization?


Support for greater access to organizations social media presence by “front-line” employees. Excited about possibilities for social media strategies that are not ‘selling’


How to create a social media plan.


How to use stories in social media. Hootsuite, move information to Twitter.


Making sure we are using a consistent voice and brand and telling stories rather than running promotions.


Create more engaging content and share relatable stories.



Nonprofit management academy 2013 from Christoph Trappe

Note: This was published on the United Way of East Central Iowa Marketing Blog and is published here under United Way’s Creative Commons License.