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Virtual reality, podcasting, Twitter live audio are all great multimedia tools to grow and keep audience. We can’t do them all of course, but there’s a way to use them in a Create Once, Publish Everywhere model.
- Do a Twitter Live Audio broadcast
- Turn that into a podcast that is syndicated through all the typical and currently relevant channels
- Use the podcast content for an article
- Distribute the article across email, social and native ads.
This session discusses how content teams can simplify a traditionally difficult process to maximize their content output and set themselves up for content performance.
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