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Get Real: Telling Authentic Stories for Long-term success in technology
Technology innovation has never been faster and common than now. Technology evolves constantly and can make consumer lives easier. It can. Sometimes it can be hard for people to understand the purpose of new technology. Other times, it’s hard to even get consumers’ attention. They are busy consuming other content. With a stepped-up pace comes a change in marketing philosophy. New (and older) technology can prosper when we figure out how to tell relevant and authentic stories around it.
- Why does it exist?
- What inspired its development?
- What problem is being solved for the user?
Authentic stories are less about features and self-promoting marketing talk and more about the purpose and mission. While this sounds easy to do, it’s actually much harder to implement. The bigger the organization, the harder it usually gets.
Author and global storytelling expert Christoph Trappe (aka The Authentic Storyteller) will inspire you to get started tomorrow and if you already have started will let you know how to take it up a notch. He’s heard all the common barriers and found solutions to many. This session will share his tips and tricks and get you on the track for long-term relevancy through authentic storytelling.
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