Content marketing: Telling Meaningful Stories

#H2HChat Example: How to get people to your Twitter Chat

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


I love Twitter chats. They are a great exchange of ideas and conversation around a topic of interest to the participants. There are many chats and some days I wonder when we’ll hit the Twitter chat bubble. Maybe there won’t be one, but some topics certainly have an abundance of chats.

The other day, I was participating in one and a very similar one was happening at the exact same time. Either way, Twitter chats are here and when used correctly are a great tool for organizations, brands and people alike.

One of the chats I try to participate in is #H2HChat, which stands for Human to Human. Bryan Kramer coined the term to show that all (marketing) communication – whether B2B or B2C – is ultimately Human to Human (H2H).

I love how the H2H crew reaches out to people and reminds them of the chat. If I’m not reminded of a chat or stumble across it by mistake, I likely won’t remember it.

Once you are on their mailing list, you receive an email reminder of the chat. I know, because I’ve gotten one before. Super helpful! I see a higher percentage of my email than the tweets I could see in theory. I follow like 12,000 people.

Suzi McCarthy sends out reminder Tweets to people – like me – who might be interested. This is a smart way to remind people. And take a look where she’s sending people – a registration page – which will remind me further that the chat is about to happen when it’s about to happen:

IMG_3492

Once on the registration page, we get the low-down on the chat, participants, topic and more. Super useful:

H2HChat Shareology Edition Driving Ultimate Performace Between the CXO and Everyone Else with BryanKramer on 8 24

 

h2h chat popupThe Save your Seat button prompts a popup to come up and allows you to get an email reminder.

Save your Seat is great terminology – even though everyone can join even without a reservation.

It’s a top notch way to promote Twitter chats.

Three more ways to share and promote Twitter chats

Some organizations have also started  posting previews to upcoming chats on their blogs. Here’s an example from a healthcare chat. After chats end, some organizations post recaps that are specifically formatted for the blog reader. Here’s an example from my participation in a Content Marketing World Chat. I basically – for the most part – gave the same answers during the chat. I then published the wrap-up post right at the end of the chat. As you can see, it’s not just embedded Tweets. It’s written as an actual blog.

Creating Facebook Events  for a chat is another way to remind people of the upcoming chat.

Twitter chats can be a great way to connect, but it’s important to get people there. These are just a few ways to accomplish that.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

why content marketing projects should be fun

Hire your next content marketing strategist here

 

Confirmed talks

Raleigh, NC
Aug. 22, 2017

wordcamp pittsburghsao-paolo

Annual conference
Reno, NV
Oct. 8-9. 2017


Lisbon, Portugal
March 3, 2018

book now

Also catch me at…

catch me at content marketing work




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: