Content marketing: Telling Meaningful Stories

Guess who is now a YouTuber… #dadlife 

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Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here. 

That means that she:

  • Has her own channel
  • Publishes regularly 
  • Tells stories 
  • Is comfortable on camera 🎥 (aka her iPad)

She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand:

  • How to do something with slime 
  • How to not do something with slime 
  • Where to buy slime (I even took her shopping for some props – I had no idea there was such a market for slime)

Needless to say I’m not understanding most of the stuff she talks about, but I assume my mom didn’t follow most of the stuff I was talking about at that age. So, there. I’m old. 

I asked her why she started the channel.

“I was looking for something to do.”

So a kid started a channel, an editorial calendar (though she doesn’t use that term) and is on a regular publishing and distribution schedule. WHAT? No strategic planning for eight months? LOL. 

She didn’t even go to college for it. Neither did she attend a conference. Or attend useless webinars. 

She just started and keeps going. Sometimes cousins have gone on with her. Why not? Sometimes her younger sister appears because she wants one of the marshmallows being used in the recording. 

She grabs it and leaves. No reason to stop the recording or make a big deal about it. It’s life and it’s now part of the story. 

See, being real shouldn’t be hard. 

She’s also extremely good at implementing  feedback. She said “guys” all the time. Because, well, that’s what YouTubers do. She scaled that back though. 👍 Well done. 

So it’s so easy to get going and share stories. Some of her videos have more views than some of the highly over-produced and over-engineered videos I’ve seen from “real” brands. And she just did it! 

  • No committee meetings!
  • No Approval Hell
  • No one unnecessary watering down of content 
  • No superlatives – for the most part 

Just storytelling and publishing. There ya go. Sounds easy, right? Looked easy too. 

Organizational storytelling stakeholders really shouldn’t make it harder than it needs to be!

Book me here to make your organizational storytelling simpler!


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Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe and I’m the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company.

Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph

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