Estimated read time: 9 minutes
Many brands are starting podcasts and are then disappointed by the number of downloads. One way to maximize your podcasting is by livestreaming the recordings to your existing social communities like Twitter, LinkedIn, Facebook and YouTube. Other channels to consider include Clubhouse, Twitter Spaces and Amazon Live.
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere. I discuss:
- Why and how livestreaming can give your brand a competitive advantage
- How to show your brand’s authenticity and humanness
- Strategies
- Technologies
- Channels
- How to repurpose the content perfectly
- Virtual reality
- Integration with virtual conferences
- And more…
Order a signed copy (USA addresses only) here. (Ships in mid-March.)
The book has been listed as the No. 2 new release (public relations) on Amazon.
Reviews
Reviewed in the United States on March 11, 2021
Named a Top 10 livestreaming book
Similarly to my Content Performance Culture book I will also release chapters as podcast episodes.
Podcast appearances
Want me to be a guest on your podcast to discuss Going Live? Drop me a note here.
Conference talks
Quoted in
I’m open to speaking at your conference about this topic as well. Virtually or on-site. Drop me a note here and we can discuss the specifics. This session is one option:
How brands can integrate podcasts and livestreaming to drive content success
Many brands across B2B, B2C and D2C are getting into the podcasting game. It makes sense. Podcasts are yet another way to get in front of your audiences and build an authentic connection.
Podcasting can also help with SEO. But as often is the case, there are ways to maximize your podcast content even further. That of course includes writing blog post content from it, but the latest is to livestream your show to multiple channels for even more exposure.
It depends on brand and industry what channels work the best, and we’ll discuss the pros and cons for:
- YouTube
- Amazon Live
- Clubhouse
- and whatever else pops up
This session will share how to integrate these new channels into your overall strategy to truly throw your content a parade and drive as many results as possible with a good Return on Effort.
Merch
Experts mentioned
The book includes quotes, mentions and examples from experts like:
- Scott Abel
- Margie Agin
- Kate Bradley Chernis
- Max Branstetter
- Ross Brand
- Jason Falls
- Fred Faulkner
- Greg Finn
- Gordon Firemark
- Mark Gawith
- Mitch Gregory
- Carlos Hidalgo
- Susan Ibitz
- Mitch Jackson
- Carla Johnson
- Elaine Lindsay
- Jeff Koslofsky
- Dave MacDonald
- Nick Mattingly
- Amanda Milligan
- Marco Novo
- Helene Pawlitzki
- Marc Pitman
- Joe Pulizzi
- Kennedy, of The Email Marketing Show
- Kristina Podnar
- Vance Reavie
- Liron Segev
- Marcus Sheridan
- Stephanie Stahl
- Jenn Vogel
- Shondell Varcianna
- Nick Westergaard
Thanks to Mary Sharp for editing this book.
Table of content
Foreword 9
Overview 12
Let’s get started 14
The networking 16
Interviewing is about listening 16
Finding podcast guests 17
Stay ahead of release schedule 17
Preparing for interviews 17
Your on-air voice 18
Share 18
Feedback 19
Keep it fun 19
Livestreaming and networking 20
It’s not TV 21
It’s the mindset 22
Expectations 24
How to start a live video podcast 26
Why to start a video podcast 30
Replays matter 34
Starting your video podcast 36
What’s your overarching topic? 37
Set a rough agenda 38
Who is your podcast talent? 39
Who will produce the show? 40
Syndication of your livestreams 43
Sign up for Anchor 45
Making livestreaming easier 47
How to dress on lives 47
Promotion 48
Resize images easily for different networks 50
Scheduling livestreams 52
The technical stuff 53
Custom thumbnails 57
Is scheduling livestreams worth it? 57
Other scheduling things to consider 59
Content preparation 59
The skills and what you are comfortable with 60
The setup 61
The stand-up desk 62
The chair 62
iPad keyboards, etc. 64
Livestream microphone 67
Snowball mic 68
Lavalier mics 68
Apple AirPods and Earbuds 70
USB mics 70
What to name your livestream 72
Brainstorming to pick a name 74
Be clear and on brand 75
Importance of the name 78
Being found in your niche 79
Voice devices 80
Can I change my podcast name? 81
Editorial planning 82
What to say at the beginning? 82
Guests or no guests? 84
Preparing guests for your livestream 86
Where will the link work? 88
Connect to Ethernet or get really close to the WiFi router 88
Close everything else 88
No VPNs if possible 88
Try to find a quiet space free from distraction 89
Think about where the windows are 90
Headphones are a good idea 90
Interviewing guests 91
Keyword research 96
Writing a good headline 98
Length of headlines 99
Knowing what works 100
Repurposing 101
Put your audience first 102
Closed captions 103
How to make sure your livestream works 105
Test ahead of time 105
Make sure network connections are on 106
Connecting networks 111
Twitter 111
LinkedIn 111
You have to be approved to stream to LinkedIn. 111
Facebook Groups 111
Keep an eye on the audio and connection 113
The comments 114
Ask for call-in voicemails 114
Check on an external channel 117
What’s the best time for your lives? 117
Audio monitoring 119
Conversation on lives 120
Framing on lives 122
At the start 123
Split screens 124
On-screen graphics 126
Sound effects 132
Verbal acknowledgment 133
Virtual conferences and livestreaming 135
Current state and virtual reality 136
Types of virtual presentations 137
Typical conference setup 137
Split screen 138
Presenter smaller, deck larger 139
PowerPoint only 140
Presenter only 141
Virtual presentation tips –
pick the right software and partners 141
Amazon Live streaming 143
How to start 143
Amazon Live with products 146
Add your own products 149
How to design your Amazon merch 152
Amazon Live idea 153
Turning your live into podcast 154
Why should you edit your podcast? 154
Even out the sound levels 154
Remove major mistakes 155
How about streaming to Instagram? 157
Instagram Reels 157
How to use video podcast clips 157
Fitting horizontal video 159
IGTV 161
LinkedIn Stories 164
Why am I not seeing LinkedIn Stories? 165
Can brands use LinkedIn Stories? 165
How to upload content to LinkedIn Stories 166
Clubhouse, Twitter Spaces+Facebook? 167
Clubhouse app for podcasters 167
And now Twitter Spaces? 168
Facebook? 169
Listening tool 169
Updating channels once off-air 170
Bringing people on stage 170
What are YouTube cards? 171
How to add YouTube cards to your videos 172
Can I add YouTube cards to older videos? 174
Trimming YouTube videos 175
LinkedIn Live 177
Editing previously live LinkedIn video 178
Distributing Lives to podcast channels 180
How to submit your podcast on Pandora 180
Sharing 180
Audiograms 183
How to produce audiograms 184
Audioburst 185
Wavve 185
Headliner 186
Lately 186
Are audiograms worth it as part of your podcast? 187
Who should own your live strategy? 189
Project ownership 191
Tools 192
Do what’s best for your audience 194
Overly promotional state 197
Being less promotional, more educational 198
Be entertaining and educational 199
Be available and have follow-up 200
Find unique angles 202
Books as lives 205
Streaming will continue to evolve 207
Final tips 209
Talk about what you know 209
Don’t overproduce 210
Have a plan 210
Call on an expert 210
Become comfortable with failure 211
