Estimated read time: 8 minutes
Many brands are starting podcasts and are then disappointed by the number of downloads. One way to maximize your podcasting is by livestreaming the recordings to your existing social communities like Twitter, LinkedIn, Facebook and YouTube. Other channels to consider include Clubhouse, Twitter Spaces and Amazon Live.
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere. I discuss:
- Why and how livestreaming can give your brand a competitive advantage
- How to show your brand’s authenticity and humanness
- Strategies
- Technologies
- Channels
- How to repurpose the content perfectly
- Virtual reality
- Integration with virtual conferences
- And more…
Order a signed copy (USA addresses only) here. (Ships in mid-March.)
The book has been listed as the Top 20 new release (public relations) on Amazon
Similarly to my Content Performance Culture book I will also release chapters as podcast episodes.
Podcast appearances
Want me to be a guest on your podcast to discuss Going Live? Drop me a note here.
Conference talks
Quoted in
I’m open to speaking at your conference about this topic as well. Virtually or on-site. Drop me a note here and we can discuss the specifics. This session is one option:
How brands can integrate podcasts and livestreaming to drive content success
Many brands across B2B, B2C and D2C are getting into the podcasting game. It makes sense. Podcasts are yet another way to get in front of your audiences and build an authentic connection.
Podcasting can also help with SEO. But as often is the case, there are ways to maximize your podcast content even further. That of course includes writing blog post content from it, but the latest is to livestream your show to multiple channels for even more exposure.
It depends on brand and industry what channels work the best, and we’ll discuss the pros and cons for:
- YouTube
- Amazon Live
- Clubhouse
- and whatever else pops up
This session will share how to integrate these new channels into your overall strategy to truly throw your content a parade and drive as many results as possible with a good Return on Effort.
Merch
Experts mentioned
The book includes quotes, mentions and examples from experts like:
- Scott Abel
- Margie Agin
- Kate Bradley Chernis
- Max Branstetter
- Ross Brand
- Jason Falls
- Fred Faulkner
- Greg Finn
- Gordon Firemark
- Mark Gawith
- Mitch Gregory
- Carlos Hidalgo
- Susan Ibitz
- Mitch Jackson
- Carla Johnson
- Elaine Lindsay
- Jeff Koslofsky
- Dave MacDonald
- Nick Mattingly
- Amanda Milligan
- Marco Novo
- Helene Pawlitzki
- Marc Pitman
- Joe Pulizzi
- Kennedy, of The Email Marketing Show
- Kristina Podnar
- Vance Reavie
- Neal Schaffer
- Marcus Sheridan
- Stephanie Stahl
- Jenn Vogel
- Shondell Varcianna
- Nick Westergaard
Thanks to Mary Sharp for editing this book.
Table of content
Foreword   9
Overview   12
Let’s get started   14
The networking   16
Interviewing is about listening   16
Finding podcast guests   17
Stay ahead of release schedule   17
Preparing for interviews   17
Your on-air voice   18
Share   18
Feedback   19
Keep it fun   19
Livestreaming and networking   20
It’s not TV   21
It’s the mindset   22
Expectations   24
How to start a live video podcast   26
Why to start a video podcast   30
Replays matter   34
Starting your video podcast   36
What’s your overarching topic?   37
Set a rough agenda   38
Who is your podcast talent?   39
Who will produce the show?   40
Syndication of your livestreams   43
Sign up for Anchor   45
Making livestreaming easier   47
How to dress on lives   47
Promotion   48
Resize images easily for different networks   50
Scheduling livestreams   52
The technical stuff   53
Custom thumbnails   57
Is scheduling livestreams worth it?   57
Other scheduling things to consider   59
Content preparation   59
The skills and what you are comfortable with   60
The setup   61
The stand-up desk   62
The chair   62
iPad keyboards, etc.   64
Livestream microphone   67
Snowball mic   68
Lavalier mics   68
Apple AirPods and Earbuds   70
USB mics   70
What to name your livestream   72
Brainstorming to pick a name   74
Be clear and on brand   75
Importance of the name   78
Being found in your niche   79
Voice devices   80
Can I change my podcast name?   81
Editorial planning   82
What to say at the beginning?   82
Guests or no guests?   84
Preparing guests for your livestream   86
Where will the link work?   88
Connect to Ethernet or get really close to the WiFi router   88
Close everything else   88
No VPNs if possible   88
Try to find a quiet space free from distraction   89
Think about where the windows are   90
Headphones are a good idea   90
Interviewing guests   91
Keyword research   96
Writing a good headline   98
Length of headlines   99
Knowing what works   100
Repurposing   101
Put your audience first   102
Closed captions   103
How to make sure your livestream works   105
Test ahead of time   105
Make sure network connections are on   106
Connecting networks   111
Twitter   111
LinkedIn   111
You have to be approved to stream to LinkedIn.   111
Facebook Groups   111
Keep an eye on the audio and connection   113
The comments   114
Ask for call-in voicemails   114
Check on an external channel   117
What’s the best time for your lives?   117
Audio monitoring   119
Conversation on lives   120
Framing on lives   122
At the start   123
Split screens   124
On-screen graphics   126
Sound effects   132
Verbal acknowledgment   133
Virtual conferences and livestreaming   135
Current state and virtual reality   136
Types of virtual presentations   137
Typical conference setup   137
Split screen   138
Presenter smaller, deck larger   139
PowerPoint only   140
Presenter only   141
Virtual presentation tips –
pick the right software and partners   141
Amazon Live streaming   143
How to start   143
Amazon Live with products   146
Add your own products   149
How to design your Amazon merch   152
Amazon Live idea   153
Turning your live into podcast   154
Why should you edit your podcast?   154
Even out the sound levels   154
Remove major mistakes   155
How about streaming to Instagram?   157
Instagram Reels   157
How to use video podcast clips   157
Fitting horizontal video   159
IGTVÂ Â Â 161
LinkedIn Stories   164
Why am I not seeing LinkedIn Stories?   165
Can brands use LinkedIn Stories?   165
How to upload content to LinkedIn Stories   166
Clubhouse, Twitter Spaces+Facebook?   167
Clubhouse app for podcasters   167
And now Twitter Spaces?   168
Facebook?   169
Listening tool   169
Updating channels once off-air   170
Bringing people on stage   170
What are YouTube cards?   171
How to add YouTube cards to your videos   172
Can I add YouTube cards to older videos?   174
Trimming YouTube videos   175
LinkedIn Live   177
Editing previously live LinkedIn video   178
Distributing Lives to podcast channels   180
How to submit your podcast on Pandora   180
Sharing   180
Audiograms   183
How to produce audiograms   184
Audioburst   185
Wavve   185
Headliner   186
Lately   186
Are audiograms worth it as part of your podcast?   187
Who should own your live strategy?   189
Project ownership  191
Tools   192
Do what’s best for your audience   194
Overly promotional state   197
Being less promotional, more educational   198
Be entertaining and educational   199
Be available and have follow-up   200
Find unique angles   202
Books as lives   205
Streaming will continue to evolve   207
Final tips   209
Talk about what you know   209
Don’t overproduce   210
Have a plan   210
Call on an expert   210
Become comfortable with failure   211
