Content marketing: Telling Meaningful Stories

Getting on a blogging schedule will help you stay on track 

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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It sounds so simple and common sense, doesn’t it? Like many things, it’s easier said than done.

From my experience, the most sustainable way to stay on a blogging schedule is to get going and work way ahead. 

I decided to publish at least once a week on here. I write a post for the next Monday, then the next week, and so on. I do that until I’m scheduled two months out – so about eight posts.

Once I get that kind of head start, I sometimes start publishing more than once per week. I suppose I could schedule even further out – but it seems a bit overkill to me.

Here’s why I love being scheduled two months out:

  • I don’t have to rush posts routinely.
  • Even if I take two weeks off I’m still good for a few more weeks.
  • It allows me to focus on relevance in my stories over quantity. 
  • It makes me feel organized.

I would recommend to all the new (and old) bloggers out there to get on a schedule. Write posts as ideas come up and then schedule those posts – one per week.

Certainly, some  of us can come up with reasons why scheduling posts is against some unwritten blogging rule.

I usually ask for them to show me where it’s written down. Ha.

Scheduling works and takes the stress out of blogging more in the moment. There are exceptions, of course. In the case of timely stories, don’t schedule them weeks out. Publish them now.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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