Content marketing: Telling Meaningful Stories

Follow me! Glad to be listed as No. 3 content marketing Twitter account to follow in 2016


September 20, 2015

Social media

The-239-BESTThanks to Rachel Burger for including me in her Top 70 list of content marketing Twitter accounts to follow in 2016.

I guess that means I can’t stop tweeting now and have to continue next year. Ha. Not that I would want to stop anyway. Connecting with people on Twitter (and other networks) is super meaningful.

She has me at No. 3 behind the Content Marketing Institute and Gerry Moran – two obvious thought leaders in the field.

follow me on twitterHere’s how she came up with her list (always good to know):

  • Klout score ratio to followers
  •  “Influencer” in their respective fields
  • Spam score below 5%
  • <2% spam followers
  • Follow ratio between 80% and 200%
  • Some other narrowing metrics, like must have a profile pic, must Tweet in English, must be active on Twitter (tweeted within the past 24 hours)
  • Likelihood of following back if someone follows them
  • She then sorted by followers.

I especially like that she looked at spammy content because spam content isn’t very authentic and a bit annoying. Good to see. Also, I appreciate that she looked at the likelihood of following back. Twitter is about engagement. So even “influencers” should be interested in connecting with people – at least some. More than 2 or 200 for sure – especially when they have tens of thousands of followers. I see way too many influencers who hardly follow anyone.

Thanks, Rachel, for including me on this list.

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

Why am I seeing so few posts from friends on Facebook?


May 21, 2017

Social media

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

Read More

[SOCIAL MEDIA] How to turn off Facebook event notifications


May 19, 2017

Social media

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks


Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017


book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016


Official PayPal Seal


social media book

Stories from the Social Side Book

%d bloggers like this: