Content marketing: Telling Meaningful Stories

Follow me! Glad to be listed as No. 3 content marketing Twitter account to follow in 2016

Christoph Trappe

September 20, 2015

Social media

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The-239-BESTThanks to Rachel Burger for including me in her Top 70 list of content marketing Twitter accounts to follow in 2016.

I guess that means I can’t stop tweeting now and have to continue next year. Ha. Not that I would want to stop anyway. Connecting with people on Twitter (and other networks) is super meaningful.

She has me at No. 3 behind the Content Marketing Institute and Gerry Moran – two obvious thought leaders in the field.

follow me on twitterHere’s how she came up with her list (always good to know):

  • Klout score ratio to followers
  •  “Influencer” in their respective fields
  • Spam score below 5%
  • <2% spam followers
  • Follow ratio between 80% and 200%
  • Some other narrowing metrics, like must have a profile pic, must Tweet in English, must be active on Twitter (tweeted within the past 24 hours)
  • Likelihood of following back if someone follows them
  • She then sorted by followers.

I especially like that she looked at spammy content because spam content isn’t very authentic and a bit annoying. Good to see. Also, I appreciate that she looked at the likelihood of following back. Twitter is about engagement. So even “influencers” should be interested in connecting with people – at least some. More than 2 or 200 for sure – especially when they have tens of thousands of followers. I see way too many influencers who hardly follow anyone.

Thanks, Rachel, for including me on this list.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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