Content marketing: Telling Meaningful Stories

Flying over Wrigley Field during the World Series – Awesome!!!

Christoph Trappe

November 1, 2016


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I was flying United Airlines on a Friday night when the Cleveland Indians were playing the Chicago Cubs at Wrigley Field in Chicago. 

The game was just starting when we took off for Chicago and United offers DirectTV service – so live TV – for $5.99 during the flight. I appreciated that enough already. I’m not the biggest baseball fan, but certainly it was nice to watch it live while on a plane on a Friday night. 

I hardly ever fly United and these were my first two legs on them this year and I’ve flown 92 legs total. Live TV is certainly a nice feature. 

The two travelers next to me also watched it. We flew past downtown Chicago and flew right by the lit up stadium on Chicago’s north side. “That’s Wrigley!” we all said at the same time. 

That was quite awesome and a story I’ve shared a few times since. It’s interesting, unusual and kind of cool. The makings of a shareable story. 

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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