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Media kits are not a new thing when it comes to proving and showing off content performance or at least making the buying decision easier. I finally created two versions of my own media kits:
What’s a media kit anyway?
A media kit is a short, but yet detailed document that shares highlights of your content initiative:
B2B publishers have had media kits for decades and usually have sold advertising around topics on the media kits or editorial calendar. For example: In January, we cover podcasting so the media kit would then recommend that advertisers in that area buy ads in January.
I use my media kits to highlight content performance on my two streams for potential sponsored guests or products and brands who want to partner with me.
For example, here’s my media kit for the podcast:
What should be included in a media kit?
On my media kit, I include:
- My name
- My picture
- A headline about me
- A quick summary about me (in this case, this is also my LinkedIn “headline.”)
- The relevant channels – Amazon Live, LinkedIn, Twitter, YouTube, my podcast. (I could also include all podcast channels but there’s more than a dozen. Another option would be to list 2-3 main podcast channels like Apple, Spotify, Google.)
- Some highlights: Number of downloads, location of listeners and number of episodes. On my Amazon Live kit I list shipped revenue, conversion rate and total items shipped.
- A summary of the show.
- Contact information.
What specifically should be included depends on the purpose of the media kit. For example, kits for publishers and content creators should include some kind of performance metrics and be somewhat close to what I shared above. That could be downloads, audience size, demographics and other such metrics. For email partnerships, brands might like to see subscriber numbers, opens, click throughs.
I’ve also seen kits from authors and others who are pitching to be guests on shows. Those should include what makes the person unique, their experiences and what they can discuss.
Of course, not every livestream or podcast needs a media kit. If you don’t look for clients in this medium, creating a media kit of this kind makes no sense. But, you could consider using this concept to create other materials that guests might find helpful. You could send this to them ahead of a livestream and could include:
- The flow of the show
- How to set up your technology
- Tips for going live
How to create a media kit in moments
Basically, in Canva follow these steps:
- Create new design
- Pick media kit template
- That gives you a number of existing templates to choose from
For example, I used an available template as a foundation and then updated some colors and personalized it with my content.
Where to use media kits?
I did add the kits on my website for people to review. In addition, I will send the images (aka one sheeters) directly to companies that have indicated they want to partner with me on Amazon Live or on my podcast.
Usually I phrase those emails like this:
Thanks for your interest. I’ve attached a copy of my media kit. I hope we can work together in the near future.
I won’t lie: Whenever I get a media kit from somebody who wants to be on my show or whom I’ve already booked, it does add a touch of professionalism. Having a media kit for your show and livestream can potentially do the same. And with Canva they are quite easy to produce.