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Event marketing plans are constantly evolving with digital marketing techniques. This article discusses how to use speaker images as part of your event marketing plans! They are evolving because digital marketing techniques are constantly changing. But there are ways to stay ahead of the curve, of course, and some techniques continue to work.
One such event marketing technique that I found to work well is to give speakers and attendees something to share on social media. Nope, not a lame pre-written tweet like:
Oh yay, I was able to navigate this convoluted registration process and will be attending <conference name>
I’m talking about nice images to share, for example. WordCamps do this well and I’ve spoken at a number of them around North America.
For example, here are the Web badges page from WordCamp LAX 2018:
So anyone can download the badges and then share them on their social media sites. For speakers, they also created another one with the speaker image and the session name:
Many conferences do this now and I went through my own speaking page to see how often conferences have sent me badges. Some examples that I could find:
Event marketing plans: Why these images work
They work because as a speaker and even as an attendee, I want to share them. Once speakers and attendees do share them, often their networks will like and reshare – because they care about them! Or they are proud of them.
Having other people share your content to social media is often more effective than sharing it yourself.
I see that with all kinds of projects. Website social referrals these days don’t match what their brand accounts are sending. Often, the case is that other people’s social shares drive traffic from social media.
This concept is also the reason companies do roundup posts. Quoting many people increases the chance of those people sharing the content. Some call that ego bait. I still stand by my decision to not do roundup posts on here, but they are a proven strategy, which is why people do them. I do usually participate when asked.
How to create speaker images
The above are some nice examples of combined branding. They include the conference and also the speaker branding. They are clean.
That’s another thing to consider: Make sure they work (read: are legible on mobile devices). So, even when a committee wants more text, that might not be the best way to go.
Additional learnings: How can infographics and really and graphic always work on mobile devices?
Include a URL: The exposure and branding is nice, of course, but you’ll want to make it easier for people to register. Include a website address on the image where people can register or learn more. In a perfect world, the person sharing the image will include a clickable link, but don’t count on it. On Instagram you can’t include a link anyway in the post anyway.
Sizing: The square size (as above) works well for social media networks, website sidebars and the likes. Consider making images that work for Twitter and Facebook header images. Something to consider.
Getting the word out for conferences or really any product can be hard with all these different channels. Enlisting speakers and attendees and giving them something to share that they want to share is a win for all.
Don’t miss my new book
Move your content from happening to performing. The 2020 textbook: