Content marketing: Telling Meaningful Stories

Even conversations with one-word “sentences” can lead to miscommunication 

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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In case anyone forgot how easy miscommunication actually is, here’s an example. 

I bought something at a store.

“Receipt?” the cashier asked. 

“Yup.”

“Okay, bye. Have a great day.”

“Can I get my receipt?”

Yup. I guess my yup sounded like a nope?

Maybe I do pronounce my yeses in a no kind of way. Who knows. 

But it’s a good reminder how easy miscommunication actually is. People mishear things, some mumble and maybe we were thinking about something else while they were talking. 

Think about much more complicated discussions. Mis-communications will happened. Guaranteed! Just work threw them. Some ways to make sure miscommunications aren’t happening: 

  • Watch reactions. Do they align with the discussion? 
  • When somebody seems unsure, ask: “Would you like me to go over it again?” 
  • Ask people to explain their understanding. Just make sure you don’t come across as a bossy person in this approach. 

Uncorrected miscommunications have us live and remember the wrong stories. The problem is they will be our actual stories. Be sure to catch miscommunications and correct them. It’s the only way for people to remember the correct stories. 


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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