The Importance of Good Content on an E-Commerce Site

Estimated read time: 5 minutes



Content provided as part of a sponsorship by onlinestore.com.au. Thank you for the support and I hope you all find this content helpful and inspiring to create good content for your e-commerce site.

E-commerce holds tremendous potential for businesses. However, you need to have an effective content strategy. When you pump out poor quality content, it can hurt your branding. As long as you are willing to learn how to produce quality content, it is not hard to be successful.

Better Customer Experience

Online Store Australia has found that your customer’s experience is the most important indicator of quality content. As long as your customers are happy, there is not much more to do. When you begin your e-commerce site, it takes time to develop content strategy. However, once you are familiar with your user base, it is easier to continue delivering good content.

Read next: How to Define Your Value Proposition

Search Engine Optimization

SEO is undoubtedly one of the most powerful tools in all of E-commerce.

How do most people find what they want online? They use a search engine. Consequently, search algorithms can contribute massively to the success of your site. On the other hand, without good rankings, nobody will find your content. Better content will rank higher on search engines. Thus, you can expect to receive more traffic. As you consistently produce good content, you will climb the rankings. Eventually. You could even top the results.

Read next: Are you ready for voice search SEO?

Easier Customer Acquisition

How likely are you to click on the link to an unfamiliar website? The chances of you clicking on the link of a familiar website are much higher. If you can rank near the top of search results, it will help you overcome this obstacle. That way, you get more customers to click your brand.

Read next: Branded search: How others talking about you online can help your brand awareness

Increase Brand Awareness



How many times does someone need to hear about a new brand before they buy it?

People need to hear about your brand at least seven times before they even notice it. Ranking higher on search engines will get your brand in front of more people. Over time, it will make them more aware of you. Thus, they will be more likely to become your customers.

Powerful Social Media Platforms

Social media is at the forefront of innovation. Years ago, staying connected with everyone you know was the stuff of science fiction. Today, you are at a serious disadvantage if you are not on social media. Content on these platforms is shared more frequently. When your customer shares content from you on social media, it is like free advertising. Plus, it is even more effective than traditional advertising. People are much more likely to listen to a recommendation from their friends versus a television ad.

Read next: How to maximize organic social media in 2021

Multiple Accounts

We have found that the most effective brands utilize multiple platforms. There is one caveat. You must maintain active accounts on each platform. Otherwise, it will not do you much good.

Active Feed

Most social media platforms show content to their users based on an algorithm. Each individuals’ page is then given a feed. The more content you publish, the more time you will spend in feeds.

Shareable Content

The key to great content for social media comes down to one thing. How easy is it for people to share your content? The best way to make shareable content is to inject it with humor. It does not need to be an intricate philosophical statement. Something as simple as a joke could go viral. Then, you are instantly a household name.

Engaging Content Inspires Customer Loyalty

Most marketers measure their success by the total number of customers they bring to the website. However, this is only telling you part of the story. If you want to measure how successful your content strategy is, you must measure customer engagement. The better your contact quality is, the more engaged your customers will be. Engaged customers are much more likely to return. Plus, they are also much more loyal.

Loyal Customers are Vocal Customers

The more loyal your customer base is, the more your customer base will tell other people about you. If you can cultivate a loyal customer base, they will effectively advertise for you. How many times have you referred a friend to a trusted brand? Sometimes you may not even have used the brand for a while. That is the power of brand loyalty. Many customers become loyal for life once they find a company willing to impress them.

Customer Retention

Is it easier to bring in new customers or retain old ones? Believe it or not, many companies struggle with customer retention. However, retaining customers is essential for an expanding business. When people neglect to focus on customer retention, they reach a point of stagnation. Then, It becomes nearly impossible to expand the business further.

The Best Content Is Valuable to Your Customers

Finally, is your content valuable to your customers? How do you tell if it is? One way to easily tell is by how much effort you put into creating it. Low effort content rarely provides much value to your readers. As long as you put in the effort, you can create high-quality content consistently. Ensure it is applicable to your customers’ situations. When you make it relevant, they find value in it.

Content Quality and Success in the E-commerce Industry

E-commerce is one of the quickest growing segments of the economy. Existing business owners and new ones can both benefit from e-commerce. It is not that difficult to learn either. Keep trying to learn more each day. Before you know it, you will be an e-commerce master.